[Is Seoul next after the US? ]Rolls-Royce opens private office in New York following UK, Shanghai and Dubai | AUTOCAR JAPAN

private office network

Rolls-Royce is proud to announce the launch of the Home of Rolls-Royce, the original private office in Goodwood, UK, and the latest creative hub to join the private office network, following in Shanghai and Dubai. Announced the opening of Office New York.

The company plans to open a fifth private office in Seoul, South Korea by the end of 2024.

Rolls-Royce opens a private office in New York.

This global network of private offices was created to forge closer relationships with clients around the world and offer them the opportunity to experience the essence of Goodwood more closely.

Rolls-Royce customers are increasingly looking to create bespoke cars that are more elaborate and personal, and Private Office offers just that opportunity, complementing the traditional dealership experience. This will help establish Rolls-Royce as a luxury brand that values ​​its customers.

Chris Brownridge, CEO of Rolls-Royce Motor Cars

“Today’s opening of our permanent private office in New York marks an important milestone for Rolls-Royce Motor Cars in the Americas.

The creation of our office is in response to steadily increasing engagement from our North American clients, who are constantly demanding that our designers create and develop ever more exciting and ambitious commissions. I am.

We look forward to welcoming you here and working with our specially trained designers to create your very own bespoke Rolls-Royce.

Private Office New York will complement and support our regional dealer partners by taking the Rolls-Royce customer experience to a new level.”

North America, Rolls-Royce’s largest market for two decades, has seen a dramatic increase in the complexity and creativity of bespoke creations over the past three years, and the new Private Office New York is in response to this demand. This will further enhance the value of our initiatives in key regions, and support Rolls-Royce’s core philosophy of focusing on value creation rather than sales volume.

What is the New York office like?

Images See the newly opened private office and the latest bespoke Rolls-Royce. Total 269 photos.