Thirteen years ago, in a seedy, musty suburban movie theater, I took my friend to see Avatar. That was before we knew that the sci-fi epic of James Cameron it would gross a billion dollars and become one of the highest-grossing films of all time, with nine Academy Award nominations.
Nothing of that. Just me, my friend and a pair of 3D glasses, probably still a lot of germs from the last kid he saw Avatar. But in a year in which we all moved with the Wii Sports and the iPhone 3GS – actually almost in the Stone Age – seeing the Na’vi, doing whatever you want them to do, running, jumping and hopping on the same screen that I saw Chronicles of Narnia It seemed almost transcendental to me. 3D was great, back in the day. Especially if you were in high school. It is a cinematic experience that I will never forget.
Now, it bears repeating, nearly 13 years later, Disney is promoting The first trailer for ‘Avatar 2’, Avatar: The Shape of Waterbefore its premiere on December 16, 2022. Most viewers will see the trailer when they go to watch Doctor Strange in the Multiverse of Madness these weeks. Before Disney showed Doctor Strange told reporters Monday night, the studio hosted a screening of the Avatar trailer at a nearby movie theater. In 3D.
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It’s a bit strange to see a movie released in 2009 play the nostalgia card, but that’s exactly what the trailer for the sense of water. Instead of giving a full idea of what Jake Sully and Neytiri are doing beyond starting a family, the trailer tries to remind us why we fell in love with Pandora in the first placelos oohs y aahs which are obtained by seeing another planet emerging on an IMAX screen. The problem is that, in the last decade, we have spoiled ourselves a bit.
A few things have happened in these 13 years. We are at the dawn of metaverso, whatever that is. Virtual reality headsets, smartphones, video games – the things that transport us to other worlds – have come before the flag that Avatar planted in 2009 as an unsurpassed technological achievement. Suddenly, 3D glasses don’t seem so new anymore. It’s sad but true. Technology tends to outdo itself.
Even so, the film generates an undoubted expectation. In its first 24 hours, the trailer has reached 148.6 million viewsmore than they achieved at the time Star Wars: The Last Jedi (120 million), black widow (116,8 M) o Doctor Strange 2 (a meager 93 million). But it is also very far from number one, Spider-Man: No Way Home (355.5 M), from the latest films of avengers (289 and 230 million) or the trailer for Fast & Furious 9 (202.7 M). Are you Avatar 2 poses to break all the records for sense of wonder, technology and box office like it did in 2009, maybe the trailer should have gotten an even more amazing result.
And Avatar: The Water Sense If you want to wow the world like you did in 2009, you’re going to need a lot more than some gorgeous views of Pandora. We’re going to have three more Avatar sequels following this one. Three! So Avatar can’t depend on us all being surprised by wearing 3D glasses by offering another once-in-a-lifetime visual feat like The arrival of the train of the Lumiere brothers. This time, we will need a really unforgettable story behind all this. More than just a mix between Dancing with Wolves y Pocahondas. Let’s hope he gets it.
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