Molly-Mae hague, the well-known influencer adn former Love Island star, recently shared a glimpse into her daughter Bambi’s hair care routine. Among the tools she uses to style her one-year-old’s adorable blonde bob is a standout product from an Irish brand, The Smooth company. The brand’s signature mint green ‘slicking brush’ has become a staple in Bambi’s grooming kit, alongside styling gel, elastic bands, and an edge-brushing comb.
Founded by Áine Kennedy, The Smooth Company has gained recognition for its high-quality hair tools. When Molly-mae shared a photo of her styling essentials on Instagram, Kennedy couldn’t contain her excitement. Reposting the story, she wrote, ‘SCREAMING, CRYING, THROWING UP. AHHHH IS THIS REAL LIFE?!!!’—a testament to the brand’s growing popularity.
For Molly-Mae, styling Bambi’s hair is no casual affair. She takes her collection of hair tools ’VERY seriously,’ as she humorously noted in a follow-up post. the products are neatly organized in a wooden box, which she proudly displayed to her followers. ‘My friends and family know I take the hair caddy VERY seriously,’ she captioned the photo, adding a laughing emoji for good measure.
This isn’t the first time Molly-Mae has showcased her meticulous approach to parenting. From Bambi’s wardrobe to her hair care, the influencer leaves no detail overlooked. The inclusion of The smooth Company’s brush in her routine highlights the brand’s appeal to parents seeking both functionality and style.
For those looking to replicate Bambi’s polished look, The Smooth Company’s products are a worthy addition to any hair care arsenal. With its sleek design and practical use, the mint green slicking brush is more than just a tool—it’s a statement piece for modern parenting.
Áine Kennedy,the founder of The Smooth Company,is over the moon after influencer Molly-Mae Hague showcased her product,The Smooth Stick,in a recent YouTube video. The moment was a dream come true for Áine, who has long admired Molly-Mae and hoped for this kind of recognition.
taking to Instagram, Áine expressed her excitement: “IS THIS REAL LIFE RIGHT NOW??!! Did this just happen? THE @mollymae just used the Smooth stick in her latest YouTube Video. I feel like I’m in a literal dream right now. I have hoped & prayed one day Molly Mae would use the Smooth Stick, and I cannot believe today it happened!!”
She continued, ”I have literally no words. I took this pic so I will never forget this moment. Also, HUGE thank you to everyone who has messaged us about it! I love so much that everyone is as excited as us over this. We all made this happen together!! WE DID IT. I feel I can die happy now.”
The Smooth Company, launched in 2022, is a true family affair. Áine founded the brand alongside her sister Eimear and their grandfather, Billy.Billy, in particular, has become a TikTok sensation, helping to market the product in a unique and endearing way.
Áine previously shared the story of how her grandad became an integral part of the brand’s success. “I literally asked my grandad to record me using the Smooth Stick because ther was no one else around at the time,” she explained. “Little did we know, his charm and authenticity would resonate so deeply with our audience.”
This recent endorsement from Molly-Mae Hague is a significant milestone for The Smooth Company, further solidifying its place in the beauty and lifestyle market. For Áine,it’s a testament to the power of family,hard work,and a little bit of luck.
there’s something undeniably heartwarming about family moments that turn into viral sensations. Take Áine and Eimear Kennedy, for instance. Their story, shared through The Smooth Company’s Instagram, has captured the hearts of many. One particular moment stands out: a casual outing that turned into a memorable encounter.
“He was in Nando’s the other day with my uncle, and the waitress came up and said to him, ‘You’re the grandad from the smooth company’… He absolutely loves it,” Áine shared with a smile. It’s these small, unexpected recognitions that make life a little sweeter.
The charm of their story lies in its simplicity. It’s not about grand gestures or staged moments—it’s about authenticity. When a waitress at a popular restaurant recognizes someone as “the grandad from the smooth company,” it speaks volumes about the impact of their story. It’s relatable, genuine, and, above all, human.
And let’s not forget the power of social media in amplifying these moments. Platforms like Instagram have become a stage for everyday stories to shine. Whether it’s a family outing or a casual conversation, these snippets of life resonate with audiences far and wide. As Áine put it, “what he was saying I thought was cute.” And clearly, so did everyone else.
This isn’t just a story about recognition; it’s a testament to the joy of shared experiences. If it’s good enough for Molly-Mae and Bambi, it’s good enough for us. After all, isn’t that what life’s about? Finding joy in the little things and sharing them with the world.
So, the next time you’re out and about, keep an eye out for those moments that make you smile. You never know—they might just become the next big thing.
What is the role of Billy in The Smooth company’s success?
Part of The Smooth company’s journey. She explained that Billy, who is in his 80s, initially had no idea what TikTok was but quickly became a beloved figure on the platform. His charm and humor resonated with audiences, making him an unexpected but effective ambassador for the brand. ”He’s the heart and soul of this company,” Áine said. ”People love him, and he loves being part of it. It’s been such a special experience to work alongside family and see our vision come to life together.”
The smooth Company has grown rapidly since its inception, thanks in part to its innovative products and the personal touch of its founders. The brand’s signature mint green slicking brush, as well as other tools like the smooth Stick, have become must-haves for parents and beauty enthusiasts alike. The company’s emphasis on quality, functionality, and style has earned it a loyal following, and endorsements from influencers like Molly-Mae Hague have only amplified its success.
For Áine, the recognition from Molly-Mae was a milestone moment. ”It’s surreal to see someone you admire using your product,” she said. “It’s validation that all the hard work and passion we’ve poured into this brand is paying off. We’re just getting started, and I can’t wait to see where this journey takes us.”
As The Smooth Company continues to grow, Áine remains committed to staying true to the brand’s roots. “Family is at the core of everything we do,” she said. “whether it’s our team, our customers, or the community we’ve built, we want to create products that bring people together and make life a little smoother—literally and figuratively.”
With its unique blend of practicality, style, and heart, The Smooth Company is poised to remain a favorite among parents and beauty enthusiasts for years to come. And with Áine, Eimear, and Billy at the helm, the brand’s future looks as luminous as its signature mint green products.
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