Apple said on Tuesday (10) that it will stop production of the seventh-generation iPod Touch, the last of the iPod Touch since it first went on sale in October 2001, and will continue to sell it until stocks run out.
Apple has released several versions of the iPod over the years, but the product has been gradually replaced by other devices, especially the iPhone. This led Apple to begin phasing out iPod models in 2014, first with the iPod Classic, and then with the iPod Nano and iPod Shuffle in 2017.
The iPod has since held on for a few more years as a cheaper and popular alternative to the iPhone, last updated in 2019 for $199. By comparison, however, Apple’s cheapest iPhone SE costs $429.
With other devices capable of listening to music, Apple began to consider this product unnecessary. Greg Joswiak, Apple’s senior vice president of worldwide marketing, said that the company has integrated a great music experience into all its products, from the iPhone to the Apple Watch, to the HomePod mini, as well as the Mac, iPad and Apple TV, and the spirit of the iPod will live on in everyone else. in the product.
The iPod, introduced by Apple founder Steve Jobs, is credited with helping Apple go from a bankrupt company to a $3 trillion behemoth. In addition, the iPod also laid the foundation for the development of the iPhone, iPad and AirPods, which are the source of most of Apple’s revenue.
Before the deadline, Apple (AAPL-US) shares rose 1.29 percent to $154 per share.
