iPhones now account for 40% of smartphone sales on Trocafone

2024-08-30 12:39:27

A new one survey of Trocafone disclosed by Mobile Time revealed that the iPhones represent about 40% of sales of smartphones on the resale platform for used and/or refurbished devices currently — an increase of 15% compared to last year.

In conversation with the website, the company’s CEO 1, Flavio Peresstated that the good percentage obtained by Apple devices — which have a much smaller share of the Brazilian market, it is worth noting — is due to consumer demand and the availability of iPhones on the refurbished market.

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In general, the search for unsealed devices is a result of the high price charged for a new device in Brazil, a scenario which causes the refurbished market to grow by around 15% per year in the country. According to him, there is still a green field for smartphones used here in relation to what happens in more mature markets.

15 years ago, consumers were buying their first smartphones. There weren’t as many offers handsets used and there was a wide variety of models in different price ranges. In other words, people knew what a smartphone was, but they didn’t know (distinguish) the specifications.

Smartphones, as previously mentioned, are not the only devices sold by Trocafone, which also sells (mainly) tablets and smartwatches, as well as strengthening its business with other devices such as PCs and notebooks in recent months.

According to Peres, the most sought-after computer models at the moment are Macs or others that are ideal for professional work (from brands such as Dell and Lenovo). The company is a partner of Voke in this market, being responsible for acting as the sales channel.

iPhones 15 Pro and 15 Pro Max (thumbnail)
Comprar
iPhones 15 Pro e 15 Pro Max
of Apple
Cash price: from R$8,369.10
Price in installments: from R$9,299.00 in up to 12 installments
Cores: natural titanium, blue titanium, white titanium and black titanium
Capabilities: 128GB, 256GB, 512GB ou 1TB
iPhones 14 and 14 Plus (thumbnail)
Comprar
iPhones 14 e 14 Plus
of Apple
Cash price: from R$6,839.10
Price in installments: from R$7,599.00 in up to 12 installments
Cores: blue, purple, yellow, midnight, stellar or (PRODUCT)RED
Capabilities: 128GB, 256GB ou 512GB
iPhones 14 and 14 Plus (thumbnail)
Comprar
iPhones 14 e 14 Plus
of Apple
Cash price: from R$6,839.10
Price in installments: from R$7,599.00 in up to 12 installments
Cores: blue, purple, yellow, midnight, stellar or (PRODUCT)RED
Capabilities: 128GB, 256GB ou 512GB
iPhone 13 (thumbnail)
Comprar
iPhone 13
of Apple
Cash price: from R$4,949.10
Price in installments: from R$5,499.00 in up to 12 installments
Cores: blue, pink, midnight, stellar, green or (PRODUCT)RED
Capabilities: 128GB, 256GB ou 512GB
iPhone SE (thumbnail)
Comprar
iPhone SE
of Apple
Cash price: from R$3,869.10
Price in installments: from R$4,299.00 in up to 12 installments
Cores: midnight, stellar or (PRODUCT)RED
Capabilities: 64GB, 128GB ou 256GB

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Footnotes

1 Chief executive officeror executive director.

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#iPhones #account #smartphone #sales #Trocafone

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