Recent reports revealed that the company Camel It is seeking to launch a new subscription service for iPhones and other products, which will make device ownership similar to paying the monthly app fee, as iPhones and other Apple devices have become increasingly expensive, which often prompted the company to launch fairly cheap models.
However, Bloomberg sources claim that Apple is developing a subscription service for iPhones and other devices. Similar to the iPhone Upgrade Program, you’ll pay a monthly fee instead of an upfront cost or funded premium, and potentially manage the subscription through your Apple account.
The iPhone is Apple’s biggest source of sales, generating nearly $192 billion last year, more than half of the company’s revenue. The idea is to make the purchase of an iPhone or iPad on par with paying for iCloud storage or an Apple Music subscription every month. The program differs from the premium program in that the monthly cost will not represent the price of the device divided into 12 or 24 months, but rather a monthly fee that has not yet been determined and depends on the device chosen by the user.
The company discussed allowing program users to exchange their devices with new models when new devices appear, while Apple has been working on the subscription program for several months, but the project has been retracted in favor of trying to launch a faster “pay later” service, however, it is still expected to launch a service Subscription is at the end of 2022, but may be postponed until 2023.
But full details of what will be included were not yet available, but the service will include regular upgrades, and will be launched in late 2022 or early 2023. Pricing is also unknown, as the current upgrade program from Apple currently requires $ 35 or more per month to obtain Get annual iPhone upgrades and ongoing AppleCare+ coverage.
Apple has already declined to comment, while digital services such as Apple Music, TV + and Fitness + have taken up a fast-growing slice of the company’s revenue and have helped smooth the ups and downs of seasonal sales cycles as well as a relatively stagnant phone market. Hardware could expand this strategy — Apple could count on a more steady revenue stream, particularly from customers who wait longer to replace their hardware.