2023-10-17 00:38:40
Crap! According to the latest analysis report, Apple’s iPhone 15 sales performance in the Chinese market is not as good as expected. The detailed reasons and effects, as well as how much the study has fallen, will be revealed in the following report.
Apple’s latest iPhone 15 sales are not performing well in China! An analysis and research report published by the financial TV channel Bloomberg pointed out that compared with the sales of iPhone 14 in the same period in 2022, iPhone 15 sales fell by 4.5% in the first 17 days after its launch. At Apple’s scale, that equates to millions of fewer phones sold. Apple’s shares fell 1% in pre-market trading after the news became public.
Consumer demand continues to be weak
The main reasons for this decline are continued weakness in consumer demand and strong competition from domestic competitors such as Huawei. The research analyst pointed out that Huawei has surpassed Apple to become China’s best-selling smartphone manufacturer and predicted that this trend will continue until 2024.
In recent weeks, the Chinese market has responded enthusiastically to the launch of the Huawei Mate 60 Pro, despite Huawei being sanctioned by the United States. In addition, the Chinese government has banned government officials from using iPhones in the workplace, saying it poses security risks. Some argue that the Apple brand has been culturally damaged. However, sales in the United States, where Apple is headquartered, are still strong and may make up for the shortcomings in the Chinese market. Apple will announce its quarterly earnings report on November 2, which will include sales data from July to September (including the first week of iPhone 15 sales). I believe we will know soon whether the data in this analysis report is correct.
source:9to5mac
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