iPhone 15 Pro Max pulls sales from Apple and could account for 45% of shipments

2024-01-15 03:54:00

Despite all the problems, the iPhone 15 Pro Max should continue to drive Apple’s sales in the first quarter of 2024. The information was commented by the well-known and reliable Ming-Chi Kuo.

According to the analyst, retail representatives say that the Cupertino company’s most expensive model continues to perform very well, reaching between 40% and 45% of all shipments this “holiday season.”

In other words, something extremely positive for Apple, since the iPhone 15 Pro Max is the device that brings the best profit margin for the company.

Kuo also says that this good performance of the iPhone 15 Pro Max is something positive for Largan. This is because the company is responsible for producing the device’s 5x optical zoom tetraprism lenses.

This lens should alone support the manufacturer’s revenues, estimated between US$ 119.3 and US$ 133.4 million. This should result in growth of between 20% and 25% for Largan.

Finally, the analyst believes that the iPhone 16 Pro should hit the market this year with this improved sensor, something that should benefit not only Largan, but also Apple itself.

Pro models should have a larger screen, improved 5G modem and a new capture button.

However, it is not yet possible to know whether this addition will result in a price increase for the device.

(updated January 15, 2024, at 05:56)

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