Apple released its current generation of cell phones by reserving the big changes for the “Pro” series models, including a new screen design and faster processor. Such technological advances make the iPhone 14 Pro Max – the most expensive of the brand – have a production cost up to 3.7% higher than the iPhone 13 Pro Max.
Data gathered by a survey by the Counterpoint revealed this Monday (13) indicate that the iPhone 14 Pro Max 128GB production cost is approximately $464. It is worth remembering that this model is sold with a suggested price of US$ 1,099 in the United States and R$ 10,499 in Brazil.
The research firm dissected the cell phone’s production cost and pointed out that the screen and processor are the components that had the highest price increase, together representing 40% of the entire production cost of the iPhone 14 Pro Max. In the predecessor model, these parts represented 27% of the total.
It’s no secret that manufacturers bring processing advancements to their phone series on an annual cadence, and in 2022, Apple unveiled the A16 Bionic as its most advanced chip boasting 16 billion transistors and advanced 4-nanometer lithography, making its production cost is $11 more expensive than the A15 Bionic.
The 48 MP camera, a new sensor module produced by LG and improvements in the front lens made the category cost around $6 more than the iPhone 13 Pro Max photographic set. The source does not cite values, but reiterates that the new screen design and its record-breaking peak brightness also caused a cost increase.
Interestingly, the iPhone 14 Pro Max telecommunications hardware saw a 13% drop in its cost para a Apple. A Counterpoint points out that the popularization of the 5G network contributed to the components having their less aggressive values.
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Apple seems to be preparing the possible most expensive cell phone in the history of its portfolio, the iPhone 15 Ultra, which would adopt a more resistant construction made of titanium alloy, versions from 256 GB of internal storage and the A17 Bionic platform in 3 nanometers .
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