2023-07-19 19:43:12
One recent survey of Consumer Intelligence Research Partners (CIRP) revealed that the line iPhone 14 achieved the highest market share of any model sold in the United States since 2017, with iPhones 7/7 Plus.
The study showed that impressive 79% two iPhones sold in the US last June were line 14 — this, therefore, leaves it very close to the record set by the iPhones 7 — which represented 81% of sales in the country six years ago.
One of the reasons that may explain the popularity of the current lineup is that people keep their iPhones longer. When exchanging, they are more likely to choose the newest model, even if there are no major differences.
Another factor is the change in how carriers in the US parcel out iPhones. Instead of paying for the device over 24 months, customers now have the option to spread the cost over 36 months.
This implies that the monthly installments for the iPhone 14 are not significantly higher than those of older models, making it more affordable and attractive to buyers.
Experts predict that this trend is likely to continue, with future models maintaining their popularity in the market. Therefore, as we approach the “iPhones 15”, it is inevitable to expect that Apple will continue to surprise.
iPhones 14 Pro e 14 Pro Max
iPhones 14 e 14 Plus
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via 9to5Mac
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