2024-01-11 07:09:08
Vienna (OTS) – *Images available for the press release here available for download.
IP Austria, one of the country’s leading multichannel marketers, announces that the company has added the linear TV channel CANAL+ FIRST to its marketing portfolio on January 1, 2024. This expansion enables advertisers to place their messages in a first-class environment and benefit from the station’s high reach and quality.
CANAL+ FIRST is part of the CANAL+ Group, one of the largest European media companies, and offers a fascinating mix of top content from the CANAL+ streaming offering, exclusive TV highlights, numerous in-house productions as well as first-class international and European films and series, documentaries and exclusive sporting events. Thanks to its high-quality content, the channel appeals to a demanding and exclusive viewing target group that values high-quality entertainment.
Bernhard Kiehas, Head Of Sales & Cooperations CANAL+ Austria comments: “We are very pleased regarding the collaboration with IP Austria and are convinced that this partnership will further strengthen our station. Together we will expand CANAL+ FIRST’s presence in the Austrian market and offer advertisers a first-class platform to effectively reach their target groups. We were also able to secure the rights to the UEFA club competitions in Austria from the 2024/2025 season and will broadcast selected top games from the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League live and exclusively. In this way, we offer advertisers even more reach and quality content.”
Elisabeth Frank, Director of Multichannel Sales at IP Austria, adds: “The inclusion of CANAL+ FIRST in our marketing portfolio underlines our commitment to offering our customers a diverse and high-quality environment. We look forward to developing customized solutions for CANAL+ FIRST and maximizing the success of our clients’ campaigns.”
The channel can be received via the CANAL+ app, HD Austria, A1Xplore TV, Kabel-TV Lampert, kabelplus, Liwest, Salzburg AG, as well as the Sky Entertainment package and thus reaches 1 million Austrian households.
From now on, customers can book spaces on CANAL+ FIRST via IP Austria. The company offers comprehensive advice and support in the planning and implementation of campaigns on CANAL+ FIRST.
For further information and booking inquiries, please contact the IP Austria team www.ip.at
Questions & Contact:
Katharina Lachinger
Branding & Communication
Tel.: +43 1 3678040 60
katharina.lachinger@ip.at
1704957691
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