2023-09-10 17:53:12
It is now clear that apps aimed at iPhone users can earn significantly more than their Android counterparts. Typically, iOS apps earn regarding four times more than those made available to Android users worldwide. Despite this, it turns out that the real difference is much greater than one might have imagined.
The abundance of new data can reveal a lot regarding the state of revenue generated by iOS apps today. That said, it’s important to note that iOS apps tend to earn seven times more than Android apps, which is almost double the assumed difference. One thing worth mentioning is that iOS apps have half as many users as Android apps. This point is important because it might end up reducing the overall income that can be earned. However, the massive increase in average revenue per user more than offsets this, allowing iOS apps to earn nearly four times what Android apps can offer developers today.
The bottom line is that iOS users spend on average 700% more than Android users. Whether this is down to the overall quality of the apps or some other factor remains to be seen, but the fact is that iOS apps offer much more value, which is why so many developers tend to prioritize them to such a large extent.
An iOS app can earn around $10.4 per month per user, while Android apps only earn around $1.40 each. This figure doesn’t even include Apple’s hugely profitable subscription services, revealing the huge gap that is widening. Android is quickly falling behind iOS, and even having many more users might not be enough to make it competitive. This will definitely have a huge impact on these operating systems in the future.
Source : Asymco
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