Korea’s representative game media Inven (CEO Hyungjun Seo) and America’s largest game and entertainment platform Fandom (CEO Perkins Miller) announced on the 17th that they had signed a strategic partnership for Korean game companies to successfully advance into the global market.
Through this partnership, Inven will join hands with the fandom to provide direct advertisement spots for Korean game companies planning to release games in the US, Europe, and English-speaking countries, as well as production and distribution of customized contents tailored to global users. support the service.
In addition, exclusive booth installation and promotion at large game shows such as E3 and Gamescom, as well as independent digital events through partnerships with global social platforms such as Twitter, Instagram, and TikTok, will be possible.
Fandom recently acquired/merged a total of 7 North American gaming media, including GameSpot, Giant Bomb and Metacritic, accelerating its transition into a global gaming platform with more than 300 million average monthly visitors and 250,000 independent wiki sites.
Through this partnership, Inven plans to contribute to building an independent global wiki for Korean game companies within the fandom with content production and know-how accumulated over the past 19 years through webzines and game communities.
Hyungjun Seo, CEO of Inven, said, “I am very pleased to announce our strategic partnership with the fandom at G-Star. are stepping up We ask for a lot of interest from the game industry and gamers.”
Yamini Josh, Managing Director of Fandom, said, “Fandom is visited by more than 115 million gamers every month, and currently has 17 million pages in more than 100,000 gaming communities. Among them, we can find the reviews and news that gamers want. We are providing everything that gamers and fans want, such as discussions, information, etc. We look forward to providing fandom services in the Korean market through this collaboration with Inven.”
Established in 2004 as Korea’s representative game media, Inven provides comprehensive services for gamers in various fields, including webzines, game communities, broadcasting stations, and markets in the Korean game industry for 19 years. An average of 1.4 million users visit the site every day, and daily page views are up to 200 million. Currently, we are operating a separate corporation, ‘Enchant’, for broadcasting, competitions, and MCN business, and we have established ‘Inven Global’, a North American game/esports media, to support Korean game companies preparing for global service in various ways, such as content and media promotion. are doing
Fandom is the world’s largest community platform that shares various information and resources across games and entertainment. 350 million people visit the fandom every month, and more than 250,000 wiki pages provide in-depth information regarding games, TV shows and movies. Fandom manages online video game retailer Fanatical, and Fandom Productions, which is responsible for Fandom’s content, produces the Emmy-nominated ‘Honest Trailers’ and weekly videos. In addition to the news program ‘The Loop’, it produces and distributes verified brand contents through Metacritic, Game Spot, and TV Guide to provide users with rich experiences.
