2023-06-21 12:40:06
OUR NEW AGENCY: “We believe in the power of Passions and Communities”
Havas Play is the result of the union of the two agencies Havas Sports & Entertainment and Socialyse Paris, with unrivaled expertise in sponsorship, media, social and data media partnerships, as well as an unprecedented breakthrough on the international creative scene. This new agency also relies on the assets and expertise of the various Vivendi subsidiaries.
Havas Play places brands at the heart of passions, communities and conversations to nurture their ability to change people’s lives and the world around us.
Havas Play offers brands the opportunity to address communities in a more fun, sincere, fair and non-intrusive way. The agency feeds on passions, centers of interest but also concerns that bring people together in communities, in order to include brands in real life, in the media, on social networks or even the metaverse.
report this adOur unique vision on the market, we deploy it on all of its territories of expression: sport, gaming & esport, entertainment, culture and the web3 and metaverse. We bring together all the expertise of a communication agency: Planning strat’, creation, data & insights, social and digital, media and special operations, production, influence, PR and events.
We support ambitious clients, including: ALL (Accor group), Alpine, ASICS, BKT, Boiron, Canal+, Carrefour, Coca-Cola, Crédit Agricole, EDF, FDJ, France 2023, GMF, Hyundai – KIA, Louis Vuitton, Reunion Island Tourism, JDE, SPA, Leroy-Merlin, Mathon.fr, Meetic, Meta, Orange, UEFA.
YOUR TEAM: “Bringing meaning and operational utility to data”
At the heart of the agency, the Data & Insights department has the main objectives of:
1/ Decipher and analyze in depth the expectations of fans, market trends, sponsorship and the competitive universe of our clients in order to feed the thinking and creativity of all the agency’s teams
2/ Accompany clients in an advisory and support process in their partnership strategy (choice of assets, evaluation and negotiation, impact modeling, etc.)
3/ Measure the performance of their communication actions, in order to optimize them and generate additional revenue (e.g. “Fan Relationship Management”)
4/ Develop the agency’s activity with sports organizations, focused on consulting in data / CRM strategy and revenue growth
The Data & Insights department, made up of 8 people, has the main role of feeding the agency with data and insights. Particularly specialized in sport and music for which he works alongside many major players in these industries (Orange, BKT, UEFA, Deezer, etc.), the objectives of the internship are:
YOUR ROLE : Depending on the project, you assist prestigious and international clients via strategic and operational recommendations (partnership strategy, marketing advice, insights and data contribution).
The realization of study projects
Implementation monitoring and processing of the results of quantitative studies on the passions of the French people
Report design: analysis, story lining and aesthetic highlighting of study results to facilitate interpretation and understanding by the client
Drafting of strategic and operational recommendations in collaboration with the agency’s consulting teams
The creation of deliverables for the agency’s clients
Research, consolidation and analysis of information as part of the creation of benchmarks / book of best cases (desk research, data crunching, analysis, etc.)
Monitoring of press and web impact of partnership activation operations
Social listening of sports & entertainment events and activations carried out for customers
Drafting responses to calls for tenders in collaboration with the consulting, strategic planning and business development teams
Understanding and framing of customer requests thanks to an initial analysis of the market and their problems
Participation in the methodological response (choice of tools, scope of research, selection of KPI’s)
Participation in reflections on the strategy of the rights holder or the brand
YOU HAVE :
A bac +4/5 training in business school or universities A good culture of the economic, marketing and sports environment A desire to combine data and insights with sport for your future internship A synthetic mind and a lot of curiosity Fluent English A perfect mastery of Excel & PowerPoint A first experience in a research institute, agency or sports organization would be a plus
WE ARE LOOKING FOR :
1 trainee
Start: July 2023
Contract: 6 month internship – full time
Location: Puteaux #HavasVillage
Why HavasPlay? For a multitude of good reasons that you will discover for yourself during our discussions, but also to join a certified agency committed to CSR issues, in particular with Agence Active (3 stars), ISO 14001 and Ecovadis.
Apply directly to the address: recrutement.fr@havas-se.com with your CV, your portfolio and your cover letter with the subject: STAGE – DATA & INSIGHTS.
GOOD DEAL: Thanks to our site, benefit from 50€ offered on CANAL+ subscription offers (Canal+, beIN SPORTS, Eurosport…) go here to enjoy it
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