2023-04-28 14:36:16
The year 2023 is being marked by the growing number of requests for judicial recovery among large, medium and small companies, according to Serasa Experian. According to data, there were 35 requests, between January and March this year, for large companies. In relation to small and medium-sized corporations, the numbers are the highest since 2018, there were 289 requests for judicial recovery and 255 for bankruptcy.
In this sense, the internationalization of companies, the process by which companies expand their activities internationally, establishing a presence in other nations to seek new markets, resources and growth opportunities, can be an alternative to circumvent this situation. According to the Industry Portal, internationalization consists of making products and services as suitable as possible, so that they can be easily accepted in different spheres, with the import, export, and production of articles and services in other countries.
According to Luciano Bravo, CEO of Comercial Intelligence and Country Manager at Savel Capital Partners, the internationalization process, in fact, can be an alternative to avoid the judicial recovery of a brand. “Even if the company has debts in Brazil, it can access international credit and, with this amount raised abroad, settle debts in Brazil, before using the instrument of judicial recovery”, he explains.
The steps for internationalization of a brand
The internationalization of companies is done through an international structure, such as opening companies and taking credit in international banks, explains the CEO of Comercial Intelligence. In addition, he also highlights the need for a corporate account, which is a type of bank account aimed at corporations, whether public or private.
Regarding the stages for internationalization, the Country Manager at Savel Capital Partners points out, in the first place, the pre-qualification of the operation, which is the process of evaluating whether the company is ready to expand globally. The next step is the elaboration of the “draft” (draft, in Portuguese) of the operation, that is, it is the phase in which the entrepreneur must make a preliminary sketch.
Underwriting and customer notification is the third step towards internationalization, according to Bravo. The term “underwriting” refers to the practice of a financial institution underwriting the sale of a new bond or issue of stock by a company, usually in exchange for a fee. In this process, the bank will make a detailed analysis of the business plan and the risks involved, and may offer a line of credit to the company, and if approved, the brand will be notified.
With the financing approved, the company will draw up a contract between the company and the financial institution. And finally, Bravo says that the last step is the signing of the contracts of the parties involved. Thus, the brand will be able to use the financing to establish its presence in the new market, and consequently, be able to avoid a judicial recovery.
According to Luciano Bravo, one of the main advantages of internationalization is that the company now has cash in hard currency. In addition, the operation is immune to registration restrictions and real guarantees of any nature are accepted. “Our biggest challenge is to present this operation to the entrepreneur, who sometimes never hears regarding this credit structuring”, he reveals.
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