Instagram is making a big change that will help users with fewer followers get their Reels videos in front of more people.
In a blog post, the company announced the change to Reels Videos’ recommendation algorithm.
The company also announced changes to Rails Ranking to better distribute content to smaller accounts.
According to the blog post, the company is trying to fix the ranking system to help accounts with fewer followers get their content in front of more people.
More popular users now post other people’s content and their videos get more exposure, while smaller accounts producing original content lag behind, the statement added.
The company said that we have decided to provide equal opportunity to every customer.
It is not yet clear what changes Instagram will make to the algorithm to provide equal opportunities, but it is clear that the algorithm will no longer prioritize accounts with more followers. The blog post stated that qualified content will be delivered to more people.
According to the company, the process of changes in the algorithm has started and will be completed in the next few months.
Content from accounts reposting other users’ reels will also be labeled with a label tagging the user who created it.
Accounts that repost videos 10 or more times in a month will have their content progressively de-recommended.
These changes are currently being made to Rails videos and will not affect other posts.
These changes also indicate that Instagram is trying to reduce the importance of the number of followers.
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**Interview with Social Media Expert, Alex Rivera**
**Editor:** Welcome, Alex! Instagram has recently announced changes to its algorithm that could benefit users with fewer followers. Can you explain how these changes work?
**Alex Rivera:** Thank you for having me! Yes, Instagram is rolling out a new algorithm tweak focused on Reels videos. The idea is to give visibility to accounts with fewer followers by promoting their content beyond their immediate network. This means even small creators can have a shot at going viral if their content resonates with viewers.
**Editor:** That’s exciting! What factors do you think will play a crucial role in determining whether a Reel gets pushed to non-followers?
**Alex Rivera:** Great question! The two primary factors are frequency and consistency in posting. If users regularly share high-quality Reels that engage their audience, the algorithm takes notice. The more often and consistently they can keep their audience engaged, the larger the chance their content will be recommended to a broader audience, including non-followers.
**Editor:** How important is engagement in this process?
**Alex Rivera:** Engagement is key! Likes, comments, shares, and saves are significant indicators to the algorithm that the content is worthwhile. If a Reel captures attention and prompts interaction, it signals to Instagram that it should be shown to more people.
**Editor:** What advice would you give to new creators hoping to take advantage of this algorithm change?
**Alex Rivera:** My top tips would be to focus on creating authentic and relatable content that speaks to your target audience. Utilize trending sounds and hashtags, and don’t forget to analyze your insights to see what works best. Lastly, stay consistent with your posting schedule to keep the momentum going.
**Editor:** Thanks, Alex! It seems like a great opportunity for creators to expand their reach.
**Alex Rivera:** Absolutely! With these changes, Instagram is opening the door wider for everyone, making the platform more inclusive for new voices and talent.
**Editor:** Thanks for your insights today, Alex! Looking forward to seeing more engagement from creators of all sizes on Instagram.
**Alex Rivera:** Thank you! Exciting times ahead!
