In the middle of last year, the Meta announced a series of news aimed at creators, both for the Instagram as for the Facebook. One of them was the Creator Marketplacea new space to facilitate contact between brands and content creators, which allows companies to filter creators using metrics such as gender, age, number of followers and interests.
Now, just under a year following the launch of the new feature and with — according to Instagram — thousands of brands and creators connected to the platform, the social network has announced some news that should further improve its use and expand it to more audiences. .
The first is the provision of access to some of the elements of the Creator Marketplace via APIsApplication programming interfacesor application programming interfaces.”>1which will make it possible for brands to discover and work with creators directly on third-party creator marketing platforms, without the need for brands to necessarily use the Instagram interface for this purpose.
Among the services that will be made available via API are prioritized DMs — which will allow creators to receive messages sent by brands through third-party platforms directly in the priority DM of the Creator Marketplace — and project summaries (project briefs), which can now also be published by brands without them using the Instagram platform directly.
The APIs have already started testing with a small group of third-party platforms such as Aspire, Captiv8 e CreatorIQ. Instagram revealed that it will provide access to additional platforms in the future and allows interested businesses to register interest in this form.
Expansion to agencies
The other big news is that Instagram is extending platform access to brand agencies, which gives them dedicated access to the Creator Marketplace that allows them to manage discovery processes and collaboration with creators on behalf of client brands.
According to the social network, the novelty will allow agencies to find talent for brands with advanced filters, verified metrics and search capabilities directly from their business account – which was previously only possible for the brands themselves, not for an intermediary company.
They will also be able to send messages directly to the creators — who will receive them in a dedicated folder — as well as work effectively with them directly, publishing or sending directly. project briefs on behalf of brands.
As with the APIs, Instagram has also started testing the new feature with a few selected agencies and also allows companies to show interest if they also want to receive early access to the feature.
via TechCrunch
