Instagram has refreshed its brand identity by introducing some new visual elements. Includes new typeface, colors, logo, and other branding elements. The visual update will help the company create a more immersive experience for its community.
according to Instagram the visual redesign includes the following changes:
The color gamut has been reimagined with vibrant colors to make it feel light and lively, and to signal moments of discovery.
A new font, Instagram Sans, is designed with Instagram’s heritage in mind and includes multiple global scripts.
Instagram’s new design and design system advances content and celebrates creativity, simplicity, and self-expression.
The new Instagram logo has the same basic look. However, the change in color gamut. Not many people will realize the change right away. Here is a side-by-side comparison of the old and new logo:
