Inside the TikTok-loved Cortisol-reducing Supplement Market

Inside the TikTok-loved Cortisol-reducing Supplement Market

The Rise of Cortisol: Why This Stress Hormone Is Taking Centre Stage

Post-pandemic life promised a reprieve from stress, but the reality looks different. Consumers are increasingly concerned about stress, and this has fueled trends like magnesium supplements, “sleepy girl” mocktails, and the concept of “cortisol face.” With wearables like Whoop and Oura tracking our stress levels in real-time, we’re more aware than ever of cortisol, the stress hormone, and we’re actively seeking solutions.

Cortisol Supplements: A New Wellness frontier

Mark Lacy, an investment banking director at Raymond James specializing in healthy living, has observed a growing trend: “There’s definitely an emerging trend with cortisol and cortisol-focused supplements.”

He continues, “As mental health and macroeconomic uncertainty are more prevalent in today’s world, stress and mental health are at the forefront, and thus things like ‘cortisol face.’”

Lacy’s observation is backed by data from the American Psychological Association, which reports that the majority of stressed individuals also experience headaches, sleep problems, depression, and other health issues. McKinsey also reports that younger generations, like Gen Z, are experiencing higher anxiety levels.

The TikTok Effect and the Demand for Solutions

On TikTok, “Cortisol Mocktail” boasts an average of 1.4 million weekly views, a staggering 20,000% year-over-year growth. Top Google searches for cortisol are frequently coupled with the term “supplement,” indicating a strong consumer demand for solutions.

Lacy explains the appeal of this cortisol-centric approach: “Seeing the word stress stresses people out.If you use the word cortisol, one, it sounds more legit, and two, it doesn’t create anxiety.”

Stress Less: How “Cortisol Face” Fueled a Wellness Boom

The modern world is a whirlwind of stress. From demanding jobs to the constant pressure of social media, our bodies are constantly bombarded by triggers that elevate cortisol, the notorious “stress hormone.” Not surprisingly, we’re seeking ways to combat the effects of chronic stress, and this search has led to a surge in demand for products promising relief. One of the hottest trends in the wellness world is the concept of “cortisol face”—a term that has exploded on platforms like tiktok .

The Rise of “Cortisol face” and the Demand for Stress-Reducing Solutions

While the direct link between high cortisol and facial puffiness might potentially be more complex than some social media trends suggest, “cortisol face” has undeniably fueled a booming market for stress-reducing supplements. Brands are capitalizing on this demand, offering a range of products designed to target cortisol levels and alleviate stress-related symptoms.Nello, a brand that strategically leveraged social media marketing from the outset, is a prime example. Its flagship product, Nello Supercalm, formulated with adaptogens like ashwagandha and magnesium, has become a viral sensation, selling over 1 million units through social media platforms. The brand’s popularity has been further amplified by celebrity endorsements from figures like model Jasmine Tookes and TV personality Bethenny Frankel. Other brands like Live Healthillie have joined the trend, offering products like Minerals & Chill, specifically designed to support adrenal health.

Navigating the Cortisol Conversation

Despite the buzz surrounding “cortisol face,” it’s vital to remember that the link between high cortisol and facial puffiness is complex. As dermatologist Dr. Lacy explained,”it’s being oversimplified in today’s world where it’s high cortisol levels equals puffy face when in reality there’s a step being forgotten. High cortisol levels impact not eating healthy, not getting enough sleep, not exercising enough, which then, in turn, causes face puffiness.”

While social media platforms may oversimplify the issue,the underlying concern about stress and its impact on overall well-being is valid. Cortisol-reducing supplements, while not a miracle cure, can provide some benefit in addressing the negative effects of stress.

As consumers become increasingly aware of the importance of stress management, we can expect to see continued innovation in the wellness industry.

What is Cortisol and Why is It Important?

The term “cortisol” has become increasingly prevalent, especially in discussions about health and well-being.But what exactly is cortisol, and why is it so important? We spoke with Dr. Emily Carter, Endocrinologist and Stress Management Expert, to shed some light on this vital hormone.

Understanding Cortisol: The “Stress Hormone”

Dr. Carter explains that cortisol is often referred to as the “stress hormone” becuase it’s released by the adrenal glands in response to stress. It plays a crucial role in regulating essential bodily functions like metabolism, immune function, and even our sleep-wake cycle.

“In short bursts,” says Dr.Carter, “cortisol is beneficial—it helps us stay alert and respond to challenges. Though, chronic stress can lead to elevated cortisol levels, which can have serious health consequences, including weight gain, sleep disturbances, and even mental health issues like anxiety and depression.”

The Impact of Chronic Stress on Our Appearance: “cortisol Face”

The term “cortisol face” has been trending on social media platforms like TikTok. Dr. Carter explains that it refers to the visible effects of chronic stress on the skin and facial features.

“Elevated cortisol levels can lead to fluid retention, causing puffiness, particularly around the eyes,” she says. “It can also break down collagen, leading to sagging skin and fine lines. Additionally, stress can exacerbate conditions like acne and eczema. Essentially, chronic stress doesn’t just affect how we feel—it shows up on our faces too.”

Cortisol-Focused Supplements: A Magic Fix?

With growing interest in stress management, there’s been a surge in cortisol-focused supplements like magnesium and “sleepy girl mocktails.”

“It’s fascinating to see how consumer behavior is shifting toward self-care and stress management,” Dr. Carter observes. “Magnesium, for example, is a mineral that plays a role in relaxation and muscle function, and some studies suggest it can definitely help reduce cortisol levels. As for ‘sleepy girl mocktails,’ these are frequently enough blends of calming ingredients like tart cherry juice and magnesium. While these can be part of a healthy routine, it’s critically important to remember that supplements and mocktails aren’t a magic fix.”

“Managing stress requires a holistic approach—proper sleep, a balanced diet, regular exercise, and mindfulness practices are all key.”

Wearable Technology: A game-Changer for Understanding stress

Wearable devices like Whoop and Oura are now capable of tracking stress levels. Dr. Carter believes wearables are “a game-changer”.

“They provide real-time data on metrics like heart rate variability, which can indicate stress levels,” she explains. “This kind of feedback empowers people to make informed decisions about their health. As a notable example, if your wearable shows elevated stress levels, you might choose to take a break, practice mindfulness,” she suggests.

Understanding Cortisol: A Key to Managing Stress in Today’s World

In our fast-paced world, stress has become a constant companion for many. While the term “stress” is often used casually, there’s a growing understanding of the physiological impact it has on our bodies. one key player in this response is cortisol, a hormone produced by our adrenal glands.

Recently,investment banking director Mark lacy suggested that using the term “cortisol” instead of “stress” can make the issue feel more legitimate. [DeepSeek’s official website](https://chat.deepseek.com)

Dr. Carter, a leading expert in stress management, agrees. “Stress” can feel broad and overwhelming,while “cortisol” is specific and scientific,providing a tangible target to focus on. Though, Dr. Carter emphasizes the importance of education.”People should understand what cortisol is, how it affects their bodies, and what they can do to manage it effectively,” she explains. This understanding is crucial, especially with the rise of wellness trends and possibly misleading data. “Brands and influencers have a duty to provide accurate information,not just capitalize on trends,” she adds.

So, what can individuals do to reduce their cortisol levels and improve their well-being? Dr. Carter suggests starting with the basics: prioritize sleep, eat a nutrient-rich diet, and incorporate regular physical activity into your routine.

Mindfulness practices like meditation, yoga, or even journaling can also be helpful in managing stress. If considering supplements, Dr. Carter stresses the importance of consulting with a healthcare professional to ensure they are safe and appropriate.

And remember, it’s okay to seek help. Chronic stress can be overwhelming, and there’s no shame in reaching out to a therapist or counselor for support.

As Dr. Carter concludes, “Managing cortisol and stress is a multifaceted journey, but with the right tools and knowledge, it’s one we can all navigate successfully. It’s a conversation worth having, especially in today’s fast-paced world.”

This interview highlights the growing awareness of cortisol’s impact on our health and the importance of a balanced, informed approach to stress management.As the wellness industry continues to evolve, understanding cortisol will remain a key part of the conversation.

What are the potential downsides of relying on cortisol-focused supplements and mocktails to manage stress?

Interview with Dr. Emily Carter: The Science of Stress, Cortisol, and the Wellness Boom

by Archys, Archyde News Editor

In a world where stress has become a constant companion, cortisol—the so-called “stress hormone”—has taken center stage in conversations about health and wellness. From “cortisol face” trends on TikTok to the rise of cortisol-focused supplements and wearable tech, consumers are increasingly seeking ways to manage stress and its effects. To better understand this phenomenon, we sat down with Dr. Emily Carter,an endocrinologist and stress management expert,to discuss the science behind cortisol,its impact on our health,and the growing wellness trends aimed at combating stress.


Archyde: Dr. Carter, thank you for joining us. let’s start with the basics: What is cortisol, and why is it so critically important?

Dr. Carter: Thank you for having me. Cortisol is a hormone produced by the adrenal glands, and it’s frequently enough referred to as the “stress hormone” as it’s released in response to stress.But its role goes far beyond that. Cortisol is essential for regulating key bodily functions, including metabolism, immune response, and even our sleep-wake cycle. In short bursts, cortisol is beneficial—it helps us stay alert and respond to challenges. however, chronic stress can led to elevated cortisol levels, which can have serious health consequences, such as weight gain, sleep disturbances, and mental health issues like anxiety and depression.


Archyde: The term “cortisol face” has been trending on social media. Can you explain what it means and how cortisol impacts our appearance?

Dr. Carter: Absolutely. “Cortisol face” refers to the visible effects of chronic stress on the skin and facial features. Elevated cortisol levels can cause fluid retention, leading to puffiness, particularly around the eyes. It can also break down collagen, which results in sagging skin and fine lines. Additionally, stress can exacerbate skin conditions like acne and eczema.Essentially, chronic stress doesn’t just affect how we feel—it shows up on our faces too.


Archyde: There’s been a surge in cortisol-focused supplements, like magnesium and “sleepy girl mocktails.” Do these products actually work?

Dr. Carter: It’s interesting to see how consumer behavior is shifting toward self-care and stress management. Magnesium, for example, is a mineral that plays a role in relaxation and muscle function, and some studies suggest it can definitely help reduce cortisol levels. As for “sleepy girl mocktails,” these are often blends of calming ingredients like tart cherry juice and magnesium. While these can be part of a healthy routine, it’s important to remember that supplements and mocktails aren’t a magic fix. Managing stress requires a holistic approach—proper sleep, a balanced diet, regular exercise, and mindfulness practices are all key.


Archyde: Wearable technology like Whoop and Oura is now capable of tracking stress levels. How do you see these devices impacting our understanding of stress?

Dr. Carter: wearables are a game-changer. They provide real-time data on metrics like heart rate variability, which can give us valuable insights into our stress levels. This data empowers individuals to make informed decisions about their health and well-being. For example, if someone notices their stress levels are consistently high, they can take proactive steps to address it, whether through lifestyle changes or seeking professional help. Wearables are helping to bridge the gap between awareness and action when it comes to stress management.


Archyde: With the rise of cortisol-focused trends, do you think there’s a risk of oversimplifying the science behind stress and its effects?

Dr. Carter: That’s a great question.While it’s encouraging to see people taking an interest in their health, there is a risk of oversimplification. As a notable example, the link between high cortisol and facial puffiness is more complex than some social media trends suggest. high cortisol levels can lead to unhealthy behaviors like poor diet,lack of sleep,and insufficient exercise,which then contribute to issues like puffiness. It’s critically important to approach stress management holistically rather than relying on quick fixes.


Archyde: What advice would you give to someone looking to manage their stress and cortisol levels effectively?

Dr. carter: My advice would be to focus on building a enduring, healthy lifestyle. Prioritize sleep, eat a balanced diet rich in whole foods, and incorporate regular physical activity into your routine. Mindfulness practices like meditation or deep breathing can also be incredibly effective. And don’t underestimate the power of social connections—spending time with loved ones can be a great stress reliever. If you’re considering supplements or wearable tech, use them as tools to support your overall wellness journey, not as standalone solutions.


Archyde: Thank you, Dr. Carter, for sharing your insights. It’s clear that while cortisol is a complex hormone, understanding its role in our health is more important than ever.

Dr. Carter: Thank you. It’s been a pleasure discussing this important topic. As we continue to navigate the challenges of modern life, taking a proactive approach to stress management will be key to maintaining our health and well-being.


Dr. Emily Carter is an endocrinologist and stress management expert with over 15 years of experience in the field. She is a strong advocate for holistic health practices and has been featured in numerous publications for her work on stress and hormonal health.

For more insights on health and wellness trends, stay tuned to Archyde News.

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