2023-12-12 16:40:24
In collaboration with artist Design Cells, GN and Soundly, discover the wonders of the human ear! The campaign explores the inner workings of the ear through vibrant graphics, allowing consumers to better understand their hearing health.
GN, the global leader in hearing aid innovation, and Soundly, a hearing information site, have once again joined forces to develop “Inside the Ear,” a digital art campaign aimed at to demystify hearing loss and hearing health. The campaign features a series of fascinating and educational videos created by award-winning digital artist Design Cells, which beautifully illustrate the complex inner workings of the ear.
GN and Soundly are therefore uniting around a common vision to raise awareness and further educate on the critical importance of maintaining optimal hearing health. Through a series of concise and engaging animated videos, the campaign captures different elements of hearing function to promote a deeper understanding of how the ears work.
The “Inside the Ear” campaign is structured around the following themes:
- How does sound reach our brain?
- What does noise-induced hearing damage look like?
- What does hearing loss look like inside my ear?
- How does earwax work?
- How do tinnitus and hearing loss interact?
“At GN, our mission extends beyond selling innovative hearing technologies. Through campaigns such as ‘Inside the Ear’, we are committed to educating and empowering individuals, enabling them to make informed decisions about their hearing health and inspiring proactive steps towards better hearing,” explains Mirjam van Oort-Lohuis, Marketing Director, GN Hearing.
“Hearing well-being has never been more important, yet many people misunderstand how their hearing works. We hope this visual project will give curious minds a new appreciation for the world inside the ear,” says Blake Cadwell, CEO of Soundly.
How to draw attention to hearing health?
Hearing health is not only essential for experiencing the sounds of life, but it also plays a vital role in promoting overall well-being. With the “Inside the Ear” campaign, consumers are provided with immersive visual tools to improve their understanding of ear health and function, creating a greater appreciation of the profound impact hearing health has on well-being. be general, such as:
- Cognitive functions: Untreated hearing loss has been associated with an increased risk of dementia and cognitive decline. The ACHIEVE study published in The Lancet suggests that hearing aid use could potentially reduce the risk of developing dementia by up to 48% in people at high risk. This highlights the importance of maintaining good hearing health for overall brain health.
- Communication: Hearing allows us to understand and interpret spoken language, which is important for social interactions and maintaining emotional well-being.
- Safety: Good hearing health improves our situational awareness, allowing us to navigate our environment safely and respond appropriately to potential dangers.
How to be proactive about your hearing health?
GN offers a variety of useful services to help improve and maintain hearing including the free online hearing test at Free online hearing test | ReSound
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