2024-11-24 17:58:00
“Unfortunately the forecasts were right and the result is painful, there is nothing to sugarcoat. In a situation with media attention on the alleged race for first place and sometimes absurd propaganda against climate and nature protection, it was not possible to convince more people. “Thank you to everyone who supported the Greens and therefore nature conservation and cohesion despite harsh headwinds and gave their vote to Sandra Krautwaschl and her team,” says Werner Kogler, federal spokesman for the Greens, on the preliminary results of the Styrian state elections.
General Secretary Olga Voglauer also thanks voters and activists: “Many thanks also to all those who have fought for every single vote over the past few weeks – and that in an environment in which it is hardly about content, but about one The alleged race for first place came to a head and there was a lot of headwind. There is a lot of work ahead of us, and it has already begun. Styria needs the Greens as a reliable voice for preserving our livelihoods and as an alternative to loud agitation. I am confident that the Greens will fight their way back again.” With a view to the strong liberal result and future coalition variants, Voglauer warns of regression in important future areas: “Today’s result unfortunately gives rise to fears that important areas for which the Greens are fighting will give up could fall by the wayside: from nature and climate protection to education and women’s policy.”
Federal spokesman Kogler appeals to the ÖVP and SPÖ: “The duel for the state governor has allowed factual politics and substantive discussions about solutions to take a back seat. For all those who voted for the ÖVP and SPÖ to prevent the FPÖ, I sincerely hope that their votes will not be used to give the field to the FPÖ.”
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**Interview with Dr. Sarah Klein, Climate Policy Expert**
**Interviewer:** Thank you for joining us today, Dr. Klein. There’s been a significant rise in media attention towards climate change lately, as reflected in various studies. Given the current climate crisis, how do you perceive the way the media is addressing these issues?
**Dr. Klein:** Thank you for having me. We’re seeing an increase in media coverage on climate change, which is a double-edged sword. While greater visibility can raise public awareness and pressure policymakers, it often gets muddled in sensationalism and misinformation. As noted in the recent analysis of media attention, while articles have increased, much of the coverage can be misleading, focusing more on dramatic narratives than on effective solutions [[1](https://www.kooperation-international.de/uploads/media/Media.Attention.for.Climate.Change.pdf)].
**Interviewer:** In your opinion, what are the consequences of prioritizing sensationalism over substantive reporting?
**Dr. Klein:** Sensationalism can distract from the pressing realities of climate science and policy. It can lead to public fatigue and disengagement, as people might feel overwhelmed by constant doom-and-gloom stories without seeing tangible paths forward. This was highlighted in the recent discussions around the “race for first place,” where media narratives can sometimes overshadow the real conversations we need about equity and sustainability in climate actions.
**Interviewer:** You made an important point about public fatigue. How can the media improve in its coverage of climate issues to combat this?
**Dr. Klein:** The media should strive to balance urgency with achievable solutions. Instead of framing the narrative only in terms of crisis, they should also spotlight innovations, community actions, and successful policies. This includes highlighting comparative studies on media attention that show how countries’ approaches to climate change are reflected in their coverage [[1](https://www.kooperation-international.de/uploads/media/Media.Attention.for.Climate.Change.pdf)]. We need stories that inspire action rather than contribute to despair.
**Interviewer:** Lastly, what do you think is needed from both the media and the public to foster a more constructive discussion around climate change?
**Dr. Klein:** Collaboration is key. The media needs to work closely with scientists and local communities to accurately report on climate issues while promoting narratives that empower change. On the public side, engagement in discussions, community organizing, and grassroots movements can drive the conversation in a more positive direction. It’s about building a collective momentum towards climate action, rather than being passive recipients of media narratives.
**Interviewer:** Thank you for your insights today, Dr. Klein. It’s clear that while media coverage is vital, the way it’s framed can significantly influence public perception and action on climate issues.
**Dr. Klein:** Thank you for having me! It’s crucial that we foster informed discussions around climate—it’s the only way we can truly address this global challenge together.
