2024-10-17 06:45:00
After the success of the “Watch your tail” campaign, Tierschutz Austria is following up with another unusual and courageous subject at the start of the hunting season in several federal states today. The out-of-home advertising from the leading environmental and animal protection organization once again aims to raise awareness among the general public about a nationwide hunting law – in a humorous but powerful way. This time the focus is on the safety of domestic cats. The new campaign with the provocative title “Watch your pussy” raises awareness at the start of hunting season about the dangers that cats are exposed to outside of their familiar environment.
Cats need protection from hunters
The central motif of the campaign shows a domestic cat walking beyond its garden fence into unknown territory. This imagery symbolizes the freedom that many cats enjoy and the risks that come with it, such as confrontations with hunters who are responsible for the deaths of many pets. The humorous but thoughtful slogan “Watch your pussy” alludes to the responsibility of hunters. It is up to the legislature to regulate the protection of pets in a more animal-friendly hunting law. “At the moment, pets are partly at the mercy of hunters. If an animal is more than 300 meters away from the house, live shooting is permitted,” says Martin Aschauer, spokesman for Tierschutz Austria.
Creative implementation with emphasis
As with the previous campaign, the creative minds Martin Aschauer and Lisa Sans deliberately designed the motif to be striking and with a wink. The aim is to address cat owners directly in their everyday lives – in places such as women’s toilets, where the Boomerang SanitaryPoster advertising materials are placed. The subject of the cat on the garden fence is intended to attract attention and at the same time point out the serious problem.
Graphics and design
The renowned graphic designer Jeremias Lindner is once again responsible for the visual implementation. With a minimalist design that focuses on the cat and the garden fence, combined with clear typography, the campaign stands out from the flood of conventional advertising. The striking colors and strong imagery attract the viewer’s attention and invite thought about the freedom and safety of pets.
Strengthen the protection of domestic cats
The campaign aims to raise awareness about the protection of pets. Under the slogan “Watch your pussy,” Tierschutz Austria calls on lawmakers to protect animals and ensure a safe environment. On the website gib-auf-deine-pussy-acht.at, anyone interested can find out more about the risks to free-roaming cats and the possibility of supporting the referendum for a more animal-friendly federal hunting law.
Photos (free of charge)
Subject Katze © Animal Protection Austria
About Boomerang Media
Boomerang Media has been a leader in innovative and targeted outdoor advertising for years. With creative and often unconventional campaigns in urban environments, the company reaches a broad audience that is specifically targeted in everyday environments. In this campaign, Boomerang SanitaryPosters are the ideal medium for high attention and maximum relevance.
Animal Protection Austria. The voice of the animals. Since 1846.
Tierschutz Austria, the Vienna animal protection association, was founded in 1846 and is Austria’s oldest animal protection association. Under the name “Tierschutz Austria”, the association works nationwide for the protection and well-being of animals. Around 1,800 animals are looked after and placed in the animal shelter every year. In addition, Tierschutz Austria is committed to a society that respects the right to life of all animals and the protection of their habitats. More information:
1729148046
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