2023-06-21 22:11:04
VALCOURT, Québec, April 12 /PRNewswire/ — BRP Inc. (TSX: DOO) (NASDAQ: DOOO) is proud to celebrate the 50th anniversary of its Can-Am brand. What began in the early 1970s with a single championship-winning motocross bike that instantly dominated motocross and endurance racing has 50 years later grown into a world-leading, multi-line powersports company. On and off the road, Can-Am wins the hearts and minds of millions of drivers in more than 80 countries around the world. On the occasion of its 50th anniversary, the brand not only wants to celebrate its heritage and passion for driving, but also continues to gain momentum – with unforgettable experiences and innovative products.
“Can-Am’s 50th anniversary is also a celebration of the people behind the brand, who shaped its DNA and continued to push the boundaries of what was possible,” said José Boisjoli, BRP President and CEO. “Than 50 years ago It all started, the brand found instant success on the track and off-road, standing on the podium and setting speed records.Since then, we’ve reinvented Can-Am in many ways—driven by our commitment to innovation, technology, quality and a never-ending commitment Passion – always focused on providing the best possible experience for our drivers I am confident that we will continue to achieve legendary milestones in the future I cannot thank our employees, dealers, customers and partners enough for supporting them Carrying on the Can-Am DNA year following year.”
Since its inception in 1973, Can-Am has challenged the norm, set new standards and completely changed the game. Today, Can-Am is a powerful brand with groundbreaking product lines for a diverse range of riders. Its all-terrain vehicles (ATVs) and side-by-side vehicles (SSVs) have the fastest growing market share in this category in North America as of 2015. Earlier this year, Can-Am also made history by winning the Dakar Rally for the sixth consecutive time. Can-Am is emerging as a major player in the three-wheeler sector, with a 20 percent market share gain in North America in recent years and retail sales that have more than doubled in the last four years. Building on its heritage as a motorcycle manufacturer, Can-Am is now changing performance dynamics with two new electric motorcycles that will bring an exhilarating riding experience to a whole new generation of riders, coming in 2024.
Half a century of Can-Am – that’s cause for celebration! To kick things off, Can-Am presented a special collaboration with The Shoe Surgeon, which once once more pushes the boundaries of what is possible to celebrate inclusivity, heritage and the thrill of driving. Both brands have three tailor-made ones in common Can-Am Ryker 3-Rad-vehicles as well as three of Can-Am inspired motorcycle shoes developed. The next BRP Club in August will be an event to remember as BRP announces new, groundbreaking Can-Am product updates and models in keeping with the company’s pioneering spirit. Finally, there will be activities and celebrations—both on social media and in person—with Can-Am fans and owners, including some championship riders from the brand’s early days as well as current owners and riders. BRP employees can also look forward to some celebrations over the summer, culminating in a celebration with BRP’s global dealer network.
To learn more regarding the history of Can-Am and this important milestone, watch this Video that focuses on the brand’s heritage and sheds light on the community surrounding the brand and visit them Page. Over the years, Can-Am has conquered the mud, fought its way through the dust and redefined the streets for everyone. It was a fun, exciting, crazy and challenging ride. 50 years is a big milestone and just the beginning!
Information regarding BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats, built on over 80 years of ingenuity and intense consumer focus. Through its portfolio of industry-leading and distinctive brands, featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on-road and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems, as well as Rotax marine engines for karts and Recreational aircraft, BRP unlocks exciting adventures and provides access to experiences in different playgrounds. The company completes its product lines with a dedicated portfolio of parts, accessories and apparel to fully optimize the driving experience. BRP is committed to responsible growth, developing electric models for its existing product lines and exploring new low-voltage and human-assisted product categories. Headquartered in Quebec, Canada, BRP has approximately $10 billion in annual sales from more than 130 countries. It employs nearly 23,000 dedicated, resourceful people worldwide.
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex and the BRP logo are trademarks of Bombardier Leisure Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
For media inquiries: Mélanie Montplaisir, Media Relations, media@brp.com
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