Just as we go back to the historical classics, in the course of a hundred years, from scratch, from point to line to surface, every piece of work carefully presented by Chinese craftsmen is endowed with unremitting ingenuity and extensive cultural heritage. Taking the original intention as the “point” to see the vigorous creativity, and continue to climb new peaks, each experience is intertwined into “lines” and densely gathered, drawing the “surface” of quality paintings. The ingenious traditional craftsmanship has been continuously improved under the impetus of historical torrents, showing a unique charm that lasts for a long time, presenting the beauty of creation that has been passed down for centuries. With ingenuity and beauty, this spirit has also been inherited by the craftsmen, and through the continuation of traditional handicrafts, it can resonate with modern inheritors. This time, New Balance has set its sights on traditional Chinese silk weaving and embroidery techniques, exploring the infinite possibilities in the modern context with ingenuity and ingenuity. From design to artisan drawing, it took nearly 200 hours to weave the cloud brocade satin by hand, and the new embroidery that was hand-cut into nearly 20,000 pieces of 1cm special material squares combined with them will all be integrated with NB quality in the cloud exhibition. Collide with the wonderful sparks of craftsmanship.
The first chapter of the NB MADE series revealed in this way – Inheritance of Quality Manufacturing, is a tribute to the spirit of traditional culture craftsmen, and it is also the brand’s insistence on ingenuity and quality. Through in-depth dialogue with traditional artists, the NB Quality Manufacturing · Inheriting Quality Manufacturing Cloud Exhibition takes the concept of MADE as the core, showing another sublimation and innovation of the century-old craftsmanship spirit, and jointly compose the beauty of quality.
The NB Quality Manufacturing · Inheriting Quality Manufacturing Cloud Exhibition is presented through the New Balance official applet for a limited time, weaving a quality picture exclusive to New Balance, giving consumers a comprehensive creative experience. Nanjing Yunjin artist Wu Ying, who is the representative of traditional Chinese silk weaving craftsmanship, joined hands with Song Yaqiao, Zhang Xiaoxing and New Balance, the embroidery artists representing the new embroidery craftsmanship, to create creative works for the cloud exhibition respectively.
Nanjing Yunjin’s works are inspired by traditional Chinese landscape paintings, combined with New Balance’s ingenious interpretation, with NB GREY classic gray as the main background color, and the scenery stretches to form a scroll centered on the N character. For the first time, the combination of abstract and figurative patterns is expressed by hand weaving. The warp and weft of special yarns are interwoven through Yunjin technique, and many traditional Chinese elements show lifelike dynamics, presenting contemporary aesthetics and traditional intangible cultural heritage techniques.
Artwork “Source”
The inspiration of the new embroidery “Origin” comes from the interstellar universe, referring to the operation mode of the interstellar spiral, presenting a pattern of ink brushstrokes radiating from N as the center. Incorporating the innovative spirit of the New Balance brand, for the first time on the basis of traditional embroidery, one of the four treasures of the Chinese study, “rice paper”, is combined with the leather material representing the classic gray of NB GREY. Reborn in a fused universe.
Returning to the most original original intention and spirit, traditional artists and New Balance convey the ingenuity concept of the new MADE series with handmade craftsmanship, paying tribute to the immortal classics.
New Balance “MET24 SUMMER SOLUTION” Summer Collection
New Balance Tokyo Design Studio SS22 Series
This NB Quality Manufacturing · Inheriting Quality Manufacturing Cloud Exhibition will also present a new series of products that integrate brand ingenuity, quality manufacturing, and innovation and breakthrough spirit. The MET24 series is committed to creating products with both fashionable style and comfort. Combining functional fabrics, exquisite detail design and suitable tailoring, it provides consumers with a wealth of choices to wear, unlocking the comfort of dressing in diverse life scenarios, and accompanies every a day of life. The TDS series once once more conveys New Balance’s natural life aesthetics with new products. The rich categories integrate eye-catching outfits into every scene of daily life through deconstruction, reorganization and conceptual fusion. We hope to give consumers suggestions for whole body matching through simple and practical design styles. .
New Balance
The popular shoes worthy of attention 57/40, XC-72 and 327 have launched special limited color matching shoes. In addition, from the 9 series to the thousand series, New Balance selects 3 classic retro running shoes M991GL, M990GY3, M1500NAV to create exclusive color matching, showing low-key and outstanding all-match attributes in the details, rejuvenating in the polishing of fashion replacement, more Demonstrated heritage.
Created with ingenuity, extensive innovation and meticulous craftsmanship, the opening of the NB Quality Manufacturing · Inheriting Quality Manufacturing Cloud Exhibition reveals the brand’s ingenuity declaration of sticking to its original intention, integrating diverse cultures, and creating a future. Through the communication and dialogue between traditional works of art and NB quality products through time and space, New Balance’s history and the ingenuity of inheriting quality products are talked regarding to consumers.
NBquality· Inheritance and Quality Cloud Exhibition
New Balance
About New Balance
New Balance, a century-old family of jogging shoes, was founded by William J. Riley in 1906 in Boston, the city of American marathons. Inspired by the shape of a chicken’s paw, the legendary story of the design and development of the arch support has been widely known. Over the past century, New Balance has always adhered to the spirit of “manufacturing excellence and continuous breakthroughs”, and continued to improve in terms of technological materials, product appearance and comfort, aiming to provide excellent products for running enthusiasts and professional runners. New Balance will continue to make unremitting efforts for every athlete to maximize their sports potential and enjoy a balanced and comfortable life.
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