2024-11-04 19:41:00
Ingram Micro Brasil and Adobe sign distribution agreement in Brazil
Partnership between Ingram Micro Brasil and Adobe has the main objective of boosting the growth of Adobe solutions across the country, with a focus on expanding the channel ecosystem and greater penetration in new markets
Ingram Micro Brasil, a subsidiary of one of the largest global distributors of IT solutions and services, announces an agreement to distribute Adobe solutions in the country, a company recognized globally for developing a wide range of software used to create, edit and distribute digital content .
Expansion of capillarity
The partnership will allow Adobe to expand its reach in the territory, accessing new markets and generating more business opportunities with products such as Acrobat, Creative Cloud Pro and Adobe Express. At the same time, this new feature will benefit resellers across the country, who will have an even more complete portfolio of creative solutions available, bringing innovation and creativity to their customers.
“Ingram Micro is very optimistic about the distribution of Adobe Creative Cloud solutions. The expectation is to increase the capillarity of the channel ecosystem and reach new customer segments for Adobe and complement the portfolio with technology solutions focused on productivity and AI”, says Carla Santos, director of Cloud and Digital Solutions at Ingram Micro Brasil. “The creative software market is very competitive and Ingram Micro’s strategy will include educating resellers on the benefits of these solutions, offering high-quality technical support and exploring a focused approach to the key objectives of this partnership.”
Through its channel ecosystem, Ingram Micro will support Adobe in all Brazilian regions and provide resellers with support and specialized support, helping to make them more attractive to suppliers and increase customer satisfaction. In this way, it will also reinforce cross-selling with other brands and ensure that its resellers have the most complete portfolio of creative solutions available, promoting innovation and creativity to their businesses.
Karollyne Souza, Channel Leader Brazil at Adobe, says the partnership “will reinforce the distribution strategy in Brazil, mainly through Ingram Micro’s extensive reseller network, in addition to its robust infrastructure and ability to offer effective local support.” For the executive, the expectation is a long-term strategic partnership that will boost the growth of Adobe solutions in Brazil.
For more information about Adobe in Brazil, click here.
To learn more about Ingram Micro, visit the distributor’s official website.
About Ingram Micro Brazil
Ingram Micro is a leading technology company for the global information technology ecosystem. With the ability to reach nearly 90% of the world’s population, it plays a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to a highly diverse base of business-to-technology experts. -business (B2B).
Through Ingram Micro’s AI-optimized digital platform Ingram Micro and billing automation. Xvantage™ is designed to eliminate friction in business IT and enable customers to have a more insightful experience in both purchasing and managing technology.
It also provides a wide range of technology services, such as financing, specialized marketing and lifecycle management, as well as professional pre- and post-sales technical support, offered by engineers who, together, bring together thousands of current technical certifications. Ingram Micro is also fully committed to being a global steward of best-in-class ESG practices.
Find out more on the official website.
About Adobe
Adobe is changing the world through digital experiences.
For more information, visit the official website
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**Interview with Carla Santos, Director of Cloud and Digital Solutions at Ingram Micro Brasil**
**Interviewer:** Thank you for joining us today, Carla. Ingram Micro Brasil has recently signed a distribution agreement with Adobe. Can you tell us more about what this partnership aims to achieve?
**Carla Santos:** Thank you for having me! Our partnership with Adobe is primarily focused on expanding the reach of their solutions throughout Brazil. We aim to enhance the channel ecosystem by providing resellers with a more comprehensive portfolio of creative tools, ultimately generating new business opportunities across diverse markets.
**Interviewer:** That sounds promising! What specific Adobe products do you expect to drive growth in the Brazilian market?
**Carla Santos:** We are particularly excited about products such as Acrobat, Creative Cloud Pro, and Adobe Express. These tools have immense potential to foster creativity and innovation among users, which is essential in a competitive marketplace. By making these products more accessible through our resellers, we hope to spark greater engagement with Adobe’s offerings.
**Interviewer:** You mentioned educating resellers about these solutions. What strategies will Ingram Micro implement to help them succeed with Adobe products?
**Carla Santos:** Education is critical in this process. We plan to conduct training sessions to inform resellers about the benefits of Adobe solutions. Additionally, we will provide high-quality technical support to help them better serve their customers. Our strategy includes a focused approach targeting key objectives, as well as reinforcing our resellers’ attractiveness to suppliers.
**Interviewer:** How do you envision this partnership impacting customer satisfaction?
**Carla Santos:** By enhancing the support and resources available to resellers, we expect to improve the overall customer experience. Our goal is to ensure that resellers can offer the most complete and innovative creative solutions, which will ultimately lead to higher customer satisfaction and loyalty.
**Interviewer:** what is your outlook on the competitive landscape of the creative software market in Brazil?
**Carla Santos:** The creative software market is indeed competitive, but we are optimistic. With Ingram Micro’s robust distribution strategy and Adobe’s reputable solutions, we believe we can capture new segments and enhance the ecosystem. Our commitment to innovation and education will be key drivers of our success in this market.
**Interviewer:** Thank you, Carla. It’s exciting to hear about the opportunities this partnership will create in Brazil!
**Carla Santos:** Thank you! We look forward to making a meaningful impact in the market.
