“Dropshipping” of dubious products, evanescent humanitarian pots and miracle pills: Dylan Thiry, one and a half million subscribers on Instagram, is a textbook case of the legal fog in which many influencers in France navigate. To the point, like other former reality TV candidates, of having also become the target of a harassment campaign launched by rapper Booba once morest those he calls “influencers”. This type of marketing practice, which is in full development, has also aroused the reaction of the legislator: a Law proposition “aimed at combating scams and excesses of influencers on social networks” must be examined in plenary session at the National Assembly from Tuesday, March 28.
It all started in 2017 in Cambodia. This 22-year-old Luxembourger who looks like a playboy, who presents himself as a real estate agent and professional model, arrives on the set of the 17e saison de « Koh Lanta » (TF1). His portraitbroadcast at the start of the program, sets the tone: “To win, I am ready for anything, if I have to scam such and such, I will do it. » The other adventurers eliminate him in the first episode, but the images of his arrival in the jungle in Gucci moccasins are sweeping the social networks. Interviewed followingwardshe claims to have landed a partnership with the Italian luxury brand thanks to the “moccasin buzz”. Gucci immediately refutes.
“His career begins with a scam: he lies by inventing a partnership, analyzes Audrey, who meticulously scrutinizes influencer scams with her Instagram account Your stars in reality. He then presents himself as winner of the title of Mister Luxembourg, while the committee itself has made a denial. » After a passage in the game “Ninja Warrior” (TF1), Dylan Thiry joins the cast of “The Princes and Princesses of Love” (W9), at the end of 2018, a program during which he got into a relationship with Fiji Ruiz, influencer and candidate.
Fake AirPods, CPF and djellaba
The duo moved to Dubai, their number of subscribers took off and product placements multiplied. It was at this point that Dylan Thiry embarked on “dropshipping”, a legal but controversial practice, which consists of removing a step from the commercial chain by making a sale before placing an order with his supplier, often a Chinese export juggernaut like Ali Express, which will be responsible for sending the product directly to the customer.
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