Inflation’s Impact on Consumer Behavior: Study Reveals Shift in Spending Habits

2023-12-24 13:49:45

This phenomenon, notes the study, “is particularly marked among 25-44 year olds with children in regions where purchasing power is lowest”. Those who are going to do it – for an expected amount of 49.43 euros on average – do it more to reimburse Christmas expenses (30%) than to buy something they like (29%), while 42% are thinking of spare him.

Impact of inflation

This is the first time that financial needs exceed the desire to treat yourself: in 2015, for example, some 43% of those surveyed were going to buy another gift, compared to around 23% who wanted to use the money to repay these expenses. .

“The results of this new edition are particularly revealing of the impact of inflation on consumption habits,” said Sarah Tayeb, General Director of eBay in France, cited in the study. “Indeed, the proportion of French people ready to resell their gifts will see an unprecedented increase in 2023. And financial necessity prevails over pleasure,” she adds.

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