Inflation Crisis Decryption: Consumer Perception of Low Price Moderation

Inflation Crisis Decryption: Consumer Perception of Low Price Moderation

2024-03-21 17:54:16

DECRYPTION – The price moderation is still too low to be perceived by the consumer.

The inflationary crisis, marked by a surge in food prices of more than 20% over two years, in 2022 and 2023, is coming to an end. Prices of consumer products in supermarkets fell by 0.2% between February and March, on average. This slight decline confirms a trend observed since the summer of 2023, with each month ending in slight declines in prices (between -0.2% and -0.5%), according to data from the Circana institute.

« These slight deflations accumulated over recent months contribute to the significant moderation of one-year inflation, which is only + 2,6 % between March 2023 and March 2024, i.e. a drop of 2 points compared to Februaryexplains Emily Mayer, consumer expert at Circana. The cycle of high inflation is therefore definitively broken, we are heading towards moderate inflation but clearly not towards generalized deflation and significant. »

Between February and March, the institute observed significant price drops for…

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