Orange with 6Medias, published on Saturday, October 08, 2022 at 10:22 am
Some brands and establishments voluntarily reduce the quantity of product while keeping the same price, without warning the consumer. About forty controlled establishments have recently been aligned.
It ended up showing up.
While many food brands are increasing their prices and trying, why not, to save money on packaging, others are practicing “shrinkflation”. Literally “reduflation” in French, the practice consists of selling a reduced quantity of a product while maintaining its original price. Until then, nothing illegal, explains the Figaro, Friday, October 7, unless these changes are not indicated on the product labels. Thus, 38 establishments have recently been caught in the act of “shrinkflation”, announced franceinfo the same day.
“We noticed that about 10% of establishments had not changed the price per kilo when the quantity of the product had decreased. When there is control and we notice that these establishments have not changed price tags per kilo, there is a fine. It’s 38 establishments out of about 340 checked in a month and a half”explained Olivia Grégoire, Minister in charge of SMEs, Trade, Crafts and Tourism suppression.
Habit can mislead
For his part, the Figaro reports that the NGO Foodwatch has been fighting against “shrinkflation” for some time now. In a report published at the beginning of September, the daily indicates, the organization gave the name of certain brands of products such as mineral water, chocolate or even butter, which would indulge in this little commercial technique. scrupulous. “This lack of transparency is unacceptable because it misleads consumers both on the format and on the price of products they are used to buying”also underlines the NGO in its report.