2023-11-09 05:24:26
Margaux Fodéré, edited by Alexandre Dalifard / Photo credits: LUDOVIC MARIN / AFP
modified to
08h38, 09 November 2023
This Thursday, the 11th edition of the Made in France trade show begins in Paris with nearly 1,000 exhibitors in the colors of the tricolor flag. On site, it is an opportunity for companies to attract customers again while inflation is undermining Made in France.
Nearly 1,000 exhibitors in the colors of the tricolor flag. The Made in France show starts this Thursday in Paris for its 11th edition. The opportunity for companies to attract customers again while inflation is undermining Made in France. According to an OpinionWay study that Europe 1 revealed exclusively to you this week, for nearly 7 out of 10 French people, the price increase has had an impact on their consumption of products made in France. Companies in the sector are suffering the blow. Like a women’s tailor shop in Paris that Europe 1 visited.
A substantial budget in times of inflation
“On this rack for example, we have our iconic suit called conception. It was one of our best sales.” Last winter, Johanna Richard, creator of the brand, sold around ten sets like this each month. Elegant models, made in France and eco-responsible… On the other hand, today, it sells half as many. “We really feel very clearly since the start of the school year that we are going to either buy the jacket or buy the pants, we are much less likely to buy the whole set, and even less the 3 pieces which we sold a lot this summer,” laments- she spoke to the Europe 1 microphone.
It must be said that these suits cost 650 euros, a significant budget especially in times of inflation. So customers opt instead for end-of-series items sold at a reduced price on the store’s website. An avenue that Johanna intends to exploit further to boost sales as the holidays approach. “On the occasion of Black Friday when people consume a lot, we decided to do private sales at this time to encourage people to buy French-made goods instead,” explains the merchant.
But online sales can’t do everything. With a monthly rent of 3,000 euros, Johanna must find solutions. “Stock that is dormant is not good, so we produce 3-4 pieces, we see what it gives, what the customer feedback is and we do it again if necessary,” she explains on the microphone of Europe 1. Johanna also wanted to recruit a communications manager but she will have to wait until the situation improves.
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