Industrial Progress and Sustainable Laundry: Encouraging Results and Five Steps to Change

2023-11-17 16:02:05

Change your habits, yes, with the help of industrial progress.

Encouraging results

What does this study mainly reveal to us? That the risk of an energy shortage as well as its increase in price have a significant impact. For 46% of those surveyed, the savings are very important and 48% of households have changed their habits due to increased costs. However, there are regional disparities: no less than 85% of residents of the Lake Geneva Region declared having changed the way they do things and thus take the lead in the ranking. They are 78% among Zurich residents. Now, 43% of Swiss respondents wash their laundry at lower temperatures, and 36% most often at 30 degrees (compared to 26% in 2020), 41% fill the drum of their machine more, and 34% use lower programs. ecological. It also appears that the desire to contribute to the fight once morest climate change has increased among the population. So, 50% of those surveyed said they felt guilty regarding doing laundry because of the impact on the environment! This is a strong indicator that consumers care regarding the sustainable care of their laundry. If we focus on requested families with children, 92% of them say they have changed their behavior, compared to 76% of single people. Growing consumer awareness of the climate issue is a determining factor in this development. Rising energy prices are also an additional driver, as energy-efficient appliances use less electricity and therefore reduce expenses. “According to this survey, this is a very positive development, given that critical reflection on one’s own ways is the first step towards a new attitude,” reacts Claude Pache, Electrolux sales director for French-speaking Switzerland. By bringing consumers closer to issues related to environmentally friendly laundry care, we are concretely contributing to this change.”

36% of Swiss respondents wash their laundry most often at 30 degrees. — © Electrolux

Designed in favor of nature, Electrolux washing machines support this trend and meet high demands on sustainability, as they achieve premium washing results while being particularly resource-saving. Thanks to these different new technologies included in the EcoLine product range, the advantages are multiple and their positive impact on the environment is real.

Concretely? AbsoluteWash, for example, is a full 30-degree wash cycle that only lasts forty-nine minutes. This is possible thanks to the SuperLuxe washing machine, equipped with AbsoluteCare and SoftWater technologies. The first ensures that the detergent and softener are mixed with water and activated before being introduced into the drum, distributed evenly on the laundry thanks to a special spray arm. As for the SoftWater system, it removes potentially harmful minerals from the water, which allows the detergent to deploy all its cleaning power from 30 degrees and protect the colors. Indeed, harmful substances are deposited on clothing and attack textile fibers. Thanks to SoftWater, they are already eliminated before the cycle by an ion exchanger. Thanks to this unbeatable combination, perfect cleaning results are achieved with very low consumption. A feat of electricity saving, since 20% less is necessary compared to the highest energy efficiency class (A).

Better protected textiles

The water, the product, the washing machine… all these components are essential for the maintenance of sheets, bath towels and other clothes. That said, it is not always essential to wash everything with plenty of water. This is why a program like ProSteam is sufficient, as it can refresh clothes in just twenty-five minutes. The process is done by using steam instead of traditional washing, as during ready-to-wear fashion shows where models follow one another to present clothing creations. Quick and effective, this program allows you to say goodbye to both food and tobacco odors. Not only do you save 96% of water, but the creasing of the laundry is reduced, which shortens or even eliminates the need for subsequent ironing. No one will complain regarding avoiding this type of tedious session! As for the AutoDose function, it was designed as an intelligent technology that automatically adds the right amount of detergent and therefore prevents too high or too low a dosage of product, which might damage clothes like when using too much soap. aggressive for the skin. Textiles are therefore better treated and last longer. This study also reveals that the Swiss do two laundry loads per week on average. Unsurprisingly, we discover that it is single people who use it the least often and households with children who stick to it the most with, as a general rule, four loads of laundry per week. “The positive changes we’ve seen in laundry care are diverse,” observes Sarah Schaefer, vice president of sustainability across Europe for Electrolux. Millions of people across the continent are taking small steps that add up to make a difference. This is the path we are embarking on today. The more of us there are, the more likely we are to create the sustainable future we all want. »

The Swiss do two loads of laundry per week on average. — © Electrolux

Five steps to change

To help you, here is a summary of how to achieve this, in five simple steps, because the planet is worth it: schedule low temperatures as often as possible; choose devices that are not very energy efficient; refresh certain clothes, instead of washing them with water, through proposed modern and efficient technologies; use the full potential of these machines thanks to the appropriate programs and settings, which requires reading the instructions for use at least once – and then you know them like the back of your hand; and finally, wash by filling the drums more, without cramming them. Let it be said: doing your laundry knowing how to use the smartest appliances allows us to limit water and energy consumption while guaranteeing a better life for our clothes.

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#Technologies #rescue #Temps

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