2023-08-15 19:48:43
Photos: Denilson Machado / Disclosure
Located in the iconic Saint Honoré building, designed by renowned architect João Artacho Jurado on Avenida Paulista, this apartment is a box of surprises. Despite having undergone a complete renovation at the hands of Memola Estúdio and Vitor Penha, many of its original aspects remain intact and have been preserved, such as the “DANGER” mark on the wall and even a safe!
In addition to the original surprises, much of its new layout also surprises with its smart and authentic solutions. The toilet, for example, can look like any other room when its door is closed, but one only has to glimpse its interior to see mirrors, a mimetic shower and a urinal. Details that show the care taken by the architects to make the interior design unique!
With 160m², the concept of the apartment aimed to create a timeless atmosphere inspired by industrial style lofts. In it, rustic materials such as exposed concrete and brick blend perfectly with the warmth of wooden surfaces and contemporary objects and furniture, in addition to the many mines scattered throughout the project.
Another major influence on the project was the profession and personality of the owner, photographer André Cunha. Thinking about the many photographs André had, the apartment also serves as a backdrop for his work, exposing it in an artistic and harmonious way.
I checked all these details and many others in the channel’s newest Open House. I did a complete tour of the apartment accompanied by André and by one of the architects from Memola Estúdio, Veronica Molina, and I couldn’t have been better accompanied to show the project, corner by corner.
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Casa de Valentina: What were the most significant changes in the layout of the apartment?
Memola Estudio: The masonry demolitions were concentrated in the wet area – kitchen, service area and bathroom -, with the layout change completely reconfiguring the first two in order to improve flows and integrate the kitchen with the social area, and the relocation of space allowing the insertion of a new social bathroom side by side with the bathroom of the suite. The entire floor of this area of the apartment was modified, with the installation of ceramic flooring with a rustic appearance and an earthy tone in the service area and kitchen, next to the entrance.
CV: How did the mobile office frame come about?
Memola Estudio: Large sections of masonry were demolished in the intimate hallway and between the kitchen and the living room, replaced by new mobile wood and half-height glass frames, with which it is possible to vary from total to partial integration and isolation of environments. With their vertical marking of panels, the frames give rhythm and unity to the apparent casualness of the recurrences of exposed brick and exposed concrete – with a strong presence in the space. At the top, they are delimited by the exposed concrete beams and, below, by the strips of wooden planks that signal the removal of the walls, with a tonality that differs from that of the beautiful overall floor of the apartment, designed in fish scale.
CV: What was the influence of the industrial style on interior design?
Memola Estudio: The industrial universe that participates in the project’s concept is present both in the apparent installations, with emphasis on the rigorous distribution of the pipes throughout the entire apartment, and in the stainless steel elements that make up the countertops and kitchen furniture and the metallic office furniture, installed where one of the three bedrooms used to be.
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