FHA-Food & Beverage, the largest food and beverage trade exhibition in Singapore, will be held once more on April 23-26 2024. The Indonesian food and beverage (mamin) industry is encouraged to be actively involved in this annual international scale exhibition.
“FHA-Food & Beverage 2024 is expected to be the best opportunity to promote and introduce the potential of the Indonesian F&B industry to the global market. Moreover, Singapore itself has become one of the most strategic trading partners for Indonesia among other ASEAN countries,” explained Krisetiadi Purwanto , Market Lead for Customer Success Indonesia NielsonIQ, in his statement, Friday (5/4).
The event is planned to be held for four days at the Singapore EXPO. At least 70 foreign pavilions have been prepared in the 65,000 square meter exhibition area. The latest data shows that 1,500 participants from 50 countries will participate with an estimated attendance of 60,000 visitors.
“We are thrilled to be hosting FHA-Food & Beverage 2024 once more in Singapore, Asia’s most international F&B event. Over the years, we have witnessed its growth into a leading international food trade show, showcasing Singapore’s culinary diversity amidst a global community of food experts “With a strong track record spanning 46 years, FHA remains the premier business event for international suppliers to connect with buyers in Asia and beyond, adapting to evolving trends,” added Janice Lee, Event Director-Food, Hong Kong & Singapore, Informa Markets.
He invited business actors in Indonesia to actively participate in the event. Moreover, new market prospects and food and beverage trends in Indonesia are increasingly developing.
Christin Sugiarto, National Sales Manager of PT Pandurasa Kharisma, who is also Hosted Buyer at FHA-Food & Beverage 2023, admitted that his party always participates in this exhibition from year to year.
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For him, FHA-Food & Beverage which will be held in Singapore will save time and costs for Indonesian food and beverage industry players in getting various suppliers from various parts of the world.
“It is clearly more efficient than visiting product sources spread throughout the world. Apart from that, this event provides information regarding product demand in our market, showing whether these products have been imported by other industry players,” he explained.
Data from the Indonesian Central Statistics Agency (BPS) shows that the GDP of the food and beverage industry in Indonesia in the fourth quarter of 2023 will still increase by 4.71% on an annual basis (yoy). Throughout 2023, growth will reach 4.47%.
Therefore, it is hoped that FHA-Food & Beverage 2024 can be a potential strategic step for business actors in Indonesia to be able to transform the F&B business in Indonesia.
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