“Individual” audience rating of the World Cup Japan-Croatia match 20.2% “It’s a high number I’ve never seen before,” says Jiro Shinbo – Nippon Broadcasting System NEWS ONLINE

Caster Jiro Shinbo appeared on Nippon Broadcasting System “Jiro Shinbo Zoom So far!” About the average individual audience rating of 20.2% (Kanto area) for the terrestrial broadcast of the match once morest Croatia, which Japan challenged to reach the quarterfinals for the first time in history, in the final tournament of the World Cup (World Cup) Qatar tournament. , pointed out the high level of interest in the game, saying, “It’s a high number that I’ve never seen before.”

View images (2 images) [Football Qatar World Cup 2022 Japan National Team vs. Croatia National Team]After losing to Croatia following the penalty shootout, with a frustrated expression (from left) Daichi Kamata, Maya Yoshida, Takuma Asano, Yuto Nagatomo = Aljaneuve Stadium Shooting date: December 05, 2022 Photo courtesy of Sankei Shimbun

In the final tournament of the World Cup (World Cup) Qatar tournament of soccer, Japan faced Croatia for the first time in history. After extra time with a score of 1-1, the team went into a penalty shootout, but lost 1-3. The terrestrial television relay was carried out by Fuji TV, and the instantaneous highest audience rating (Kanto area) was 38.3%.

Shinbo) The average household audience rating (Kanto area) of Fuji TV series was also 34.6%. I mean, most people were watching the game all the time. On the other hand, what surprised me was that the average individual audience rating was 20.2% (same). I’ve never seen such a high number in individual audience ratings.

As long as the TV is on, the household audience rating is counted regardless of who is watching it or not. However, the world is getting tougher, and the program sponsors can’t pay for such numbers. Therefore, sponsors are concerned regarding the “core audience rating”, which is the individual audience rating of the age group with a high desire to purchase products. This individual audience rating does not simply indicate whether or not the TV is on, but provides detailed attributes such as the gender and age of the people watching the program in the household.

The individual audience rating for the Japan-Croatia match was 20.2%, which means that regarding 25 million people were watching the broadcast on Fuji TV. In addition, the number of viewers of the Internet broadcast “ABEMA” increased to regarding 23.43 million immediately following the match. In other words, it can be calculated that regarding 50 million people were watching the game in real life if both were combined. That’s a big number.

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