Before the general elections in India Artificial intelligence Amid growing concern over the rise of (AI)-generated content, the former batsman legend Sachin Tendulkar Deepfake has become the latest victim of videos.
One circulating on social media Deepfake The video features Sachin Tendulkar promoting an online gaming app.
The video showed Tendulkar encouraging the app to be installed by saying that his daughter would benefit financially from it.
However, the sports star took to social media to condemn the fake video and called for vigilance and immediate action against spreading misinformation.
Sharing the digitally altered video, Tendulkar wrote on X: ‘These videos are fake. It is disturbing to see the rampant misuse of technology. Everyone is requested to report such videos, ads and apps in bulk. ‘
This is not the first time that a famous Indian personality has warned about the effects of deepfakes. In the past few months, Bollywood stars like Katrina Kaif, Alia Bhatt, Priyanka Chopra and recently Rashmika Mandana have also gone through similar experiences.
Information Technology Minister Ashwini Vishnu recently announced that notices have been sent to all social media companies, directing them to identify and remove false information, especially deepfakes, from their platforms. Take necessary steps to remove.
These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.
Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the… pic.twitter.com/4MwXthxSOM
— Sachin Tendulkar (@sachin_rt) January 15, 2024
The government is urging social media platforms to be proactive and proactive in tackling the issue of deepfake content.
He said: ‘Deepfake is a big problem for all of us. We have recently issued notices to all major social media firms asking them to identify deepfakes and take steps to remove such content. Social media platforms have responded to this. They are taking action. We have asked them to be more aggressive in this work.’
Deepfake involves the digital transformation of one person’s likeness to another using AI technology. Audio, video or even a photo can be deepfaked.
In November last year, Vishnu had said that the proliferation of deepfakes on social media platforms was a new threat to democracy.
The video comes after a deepfake video of Rashmika Mandana went viral on social media, which was termed as ‘a form of disinformation’.
In a video posted on social media, Mandana can be seen wearing a black dress and entering an elevator, but the actual video was of British-born Indian influencer Zara Patel, who has over four lakh followers on Instagram.
In a statement posted on X, Mandana said the issue should be resolved ‘immediately’.
She said: ‘As a woman and an actress today, I am grateful to my family, friends and well-wishers, who are my safety and support system, but if this had happened to me when I was in school or college. I was, so I can’t really imagine how I would have coped with it.’
Advertisements and sponsored posts on social media in India have identified deepfakes featuring celebrities like Shah Rukh Khan, Virat Kohli and Akshay Kumar.
In one example, Shah Rukh Khan is seen promoting a game called ‘Aviator’ in a deepfake video, while Virat Kohli is found endorsing a deepfake betting game. Similarly, Infosys chief Narayan Murthy was also targeted. Another video shows renowned journalist Ravish Kumar promoting diabetes medicine.
using deepfake pictures and videos. I categorically deny any endorsement, relation or association with these applications or websites. I caution the public to not fall prey to the content of these malicious sites and to the products or
— Narayana Murthy (@Infosys_nmurthy) December 14, 2023
Because of its potential to mislead viewers, manipulation using deepfake technology in content produced for commercial purposes raises several ethical concerns.
Considering the seriousness of the matter, Prime Minister Narendra Modi also stressed the importance of understanding the workings of artificial intelligence and expressed concern over its possible use in deepfakes.
In November last year, Modi described the misuse of deepfake technology as ‘worrisome’, citing a fake video of him performing the traditional Gujarati garba dance.
As elections near, concerns about deepfakes and voter fraud are at an all-time high. Narendra Modi said in the same passage: ‘People can mistake what they see as truth…and that will lead us to a big crisis.’
According to DeepMedia, a company that specializes in tracking artificial media, an estimated 500,000 videos and voice deepfakes were shared on social media in 2023.
Major platforms such as Meta and Google have committed to combat artificial media by removing or labeling misleading content.
Meta, the company that owns Facebook, Instagram and WhatsApp, says that ‘this manipulation cannot be detected, it can be misleading, especially in the case of video content.’
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Google, which owns YouTube, says the platform’s content creators must identify altered or artificial content, including the use of artificial intelligence tools, and let viewers know about such content by labeling it. will.’
Ramanjit Singh Cheema, Asia Policy Director of advocacy group Access Now, told The Hindu last year: ‘These platforms cannot deal with the issues and are not responsive and proactive. And this is a very dangerous sign.’
He added: ‘There is a danger that the world’s attention is only on the US elections, but the standards being applied there, the efforts being made there, should be followed everywhere.’
Ahead of Bangladesh’s January 7 election, in which Prime Minister Sheikh Hasina won a fourth consecutive term, social media was flooded with deepfake videos of female politicians Romain Farhana in a bikini and Nippon Roy in a swimming pool. It was revealed.
Meanwhile in Indonesia, where more than 200 million voters are gearing up for elections on February 14, deepfakes of the three presidential candidates and their running mates are circulating online.
Jasprit Bandra, a London-based technology expert, author and startup mentor, told India Today last month: ‘Deep fax is definitely one of the big problems in artificial intelligence.’
Apart from celebrities, from Pope Francis to former US presidents Barack Obama and Donald Trump, important world figures have also been targeted by deepfakes.
According to Netherlands-based visual threat intelligence company Sensity.ai, fake videos online have grown significantly since 2018, roughly doubling every six months. As of December 2020, the company identified 85,47 fake videos circulating on the internet.
According to the 2023 State of Deepfake report by Home Security Heroes, a US-based organization, there has been a significant increase of 550% in the spread of deepfake videos online, with a total number of 95,820.
The report ranked India as the sixth most vulnerable country to this growing threat.
Jancy Jacob, managing editor of Boom, a well-known fact-checking website, told Deutsche Welle last month that deepfake videos are a particular concern during election season.
He said: ‘Governments around the world are now working on a policy response but we don’t yet see anything that looks like a plan. The Indian government has also expressed its concerns and it will be interesting to see how it uses existing laws and new provisions to protect victims.’
Last week, Minister of State for Electronics and Information Technology Rajeev Chandrasekhar informed social media companies that the government intends to issue amendments to IT laws within the next seven to 10 days to regulate deep faxing, according to a Hindustan Times report. keeps
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2024-08-22 08:37:05
