In the streaming battle, the viewer is the winner – Podcast

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The range of streaming services is becoming confusing. Another offering will be added in the second half of the year, Paramount+. Behind it is the media group ViacomCBS, which has just renamed itself Paramount. The name stands for Hollywood cinema, but the company also owns television stations such as MTV, Comedy Central and Nickleodeon with a lot of entertainment goods

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In an interview, Florian Kerkau, managing director and partner of the strategy consultancy Goldmedia, explains how he assesses the situation and development of the streaming market. What determines whether platforms can survive in a highly competitive market? Disney has also succeeded in gaining many new subscribers in Germany, but what are the prospects for an offer like Paramount, for example? And what does the entry of international offers mean for national services?

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The “Media Week” is a podcast about the world of media and its makers. Christian Meier, editor at WELT, and Stefan Winterbauer, editor-in-chief of the industry service Meedia, talk about the most important topics of the week every Friday. Background, analytical, entertaining.

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