In the accounts of Marine, TikTok influencer at 3,300 euros: “Am I profitable? No “

2023-07-01 17:54:02

Satchel on the shoulder, little pearl pink sweater, sunglasses, Marine (the first name has been changed) is drinking tea on the terrace in the sun, right in the heart of Paris. On this spring morning, the young woman of 24 years would almost look like a stroller. However, she is not unemployed. It’s only 10 a.m. and she has already filmed, edited and released two videos on TikTok, the favorite app for young people. She will do five more in the hours that follow. She will debrief beauty products sent by brands, appointments with companies, between two videos recounting her day, or her latest outings with friends. Because Marine has been a “lifestyle” influencer for almost two years.

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