In numbers… the popularity of “Threads” is collapsing | Sky News Arabia

2023-08-04 05:58:54

A month following its launch, Threzd is struggling to retain the users who joined in the tens of millions in the early days, but new figures show a massive decline in the platform’s popularity.

And the companies “Similarweb” and “Sensor Tower”, which are concerned with market research, highlighted the challenges facing the “Meta” company in an attempt to exploit the opportunities that have emerged following the recent chaos of the “X” (formerly Twitter) site, according to CNN. American news.

Sensor Tower numbers

The company says that the percentage of daily active users has decreased by 82 percent since its launch until July 31. The application is currently used by only 8 million daily users, and this is the lowest level of the application since its launch, following it reached its peak of 44 million daily. You mentioned that users browse the app less times than in the early days, and spend less time on it. For example, on the first day of its launch, users were browsing Threads 14 times a day, spending an average of 19 minutes on it, and by the end of the month the numbers had dropped dramatically. It said that users on August 1 spend an average of 2.9 minutes per day.
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