Our New Zealand neighbors have just launched a campaign across the country to help teenagers overcome painful breakups. Young people are notably encouraged to “assume their feelings” and to block their ex on social networks.
“Love better” is the name of the New Zealand government’s new campaign to mend broken young hearts. This campaign offers advice and support to teenagers in the country to recover when love ends. This will be featured in podcasts and on platforms such as Instagram. “Breakups suck…but you can make it through for good. Assume your feelings“, says a soothing voice in the campaign video.
The images show young people explaining how they handled their breakup. “I’ll have to, honestly. It’s getting ridiculous, it’s getting so out of control. I need to sleep at night. I need to forget it“, says a restless young man who began to block his former love on social networks.
Deputy Minister for Social Development Priyanca Radhakrishnan said the government was committing 6.4 million New Zealand dollars (447 million CPF) to the campaign over three years. “We know breakups hurt. We want to support our young people (…) and let them know that there is a way out without hurting themselves or others“, she put forward.
Priyanca Radhakrishnan explained that “Love Better” was a “primary prevention campaign“allowing young people to share”true stories to help peers who may be going through similar experiences“. In New Zealand, six out of 10 teenagers, aged between 16 and 24, have experienced a breakup and a large majority of them have subsequently “suffered or perpetrated adverse effects” indicate the data of the firm Kantar.
New Zealand has one of the highest youth suicide rates in developed countries, according to UNICEF.
