2023-07-31 08:35:04
July 31, 2023 at 10:35 am by Thomas
Big enthusiasm in Brazil for the Seleçao match against France.
Au Brazil the duel against France on the second day of Group F of the 2023 Women’s World Cup, hosted by Australia and New Zealand, drew people in front of television sets broadcasting the game live. Chain Globo recorded its highest audience for the time slot (from 7am to 9am) on Saturdays in the last 15 years. According to Kantar Ibope Media quoted by MKT Esportivo, the channel has reached 16 points on the Painel Nacional de Televisão (PNT), which corresponds to the sum of the figures obtained by the company in the electronic measurement carried out in the 15 largest metropolitan areas of the country.
Best audiences for 15 years on the time slot for the match Brazil – France
The increase in audience Globo compared to the average for this time slot on Saturday was 171%. In São Paulo, the channel recorded 15 points with the Women’s Cup game, an increase of 142%, while in Rio de Janeiro it reached 18 points, an increase of 175%. Each audience point measured by Kantar Ibope Media is equivalent to 76,953 households or 206,674 individuals in São Paulo and its suburbs. In Rio de Janeiro, one dot represents 49,547 households or 125,405 people. In the PNT, one point corresponds to 268,083 households or 717,088 spectators.
On the digital also the meeting made a lot of talk
For his part, the sportv also obtained good audience figures, with an increase of ten times greater than the ordinary time slot, during the broadcast of the match. Preliminary data indicates that the Globo Group channel secured the leadership on subscription television on Saturday morning. On social networks, the names of Luís Roberto and Caio Ribeiro, along with the hashtag #copadomundofeminina, were among the most commented topics on Twitter. As a reminder, the Bleues of Hervé Renard won with the score of 2-1.
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