IMSS “steals” Spotify’s strategy and promotes the “Human Rights Fest”

• The official IMSS Instagram profile used the design of a app Spotify to promote your content.

• The response among users was quite good, considering the impact of other posts.

• Spotify is considered the world’s leading music distribution brand and platform.

the profile of IMSS Instagram used one of the designs that have gone viral on the social network regarding the “Instafest“, the app that has allowed users to know what their ideal festival would be according to the artists they listen to the most in their profile Spotify.

Bliss app It arrives precisely at a time of the year when festivals such as the Flow Fest, Corona Capital and Hell & Heavenamong others, attract the attention of users and become the center of the conversation.

IMSS “steals” Spotify’s strategy and promotes the “Human Rights Fest”

In recent days, the design that has been a success among Instagram users has been shared by a large number of users, inspired by concert times. Hence the IMSS profile on the social network, known as “IMSStagram” He has noticed this and decided to use it to his advantage to promote the “Human Rights Fest”.

This is the original design of the Instafest:

This is the Human Rights Fest design:

As can be seen in the design, among the topics discussed from yesterday, November 28, to December 9, are:

• HIV care
• gender violence
• domestic workers
• Inclusion
• same gender cohabitation
• Indigenous languages

This strategy of marketing has been applauded by users, who gave comments such as “your social media team is good”, although they also received critical comments such as “the medical and administrative staff often leave a lot to be desired”

Spotify in 2022

Throughout 2022, the Swedish company has given a lot to talk regarding. Its impact on the digital conversation has gone from precedents in the controversy with Neil Young and the issue of misinformation around Covid-19, going through the famous sponsorship with FC Barcelonamanaging to give the club an economic break following his work with Rakuten, until the “controversy” where it was speculated that the now ex-soccer player, Gerard Piqué, might use in his jersey Shakira’s name.

However, the work of the brand has not remained in mentions in networks. In the same way that entertainment giants like Netflix, by using a model similar to that of Spotify, have had to adapt to the demands of their business. In this way, it has become one of the leaders in the music market, leaving behind all its competitors, being Apple Music y Amazon Music the most present

In fact, since its founding in 2006, the platform has proven to have a wide variety of music content, audiobooks, podcasts, and more. In 2022 it has become one of the most used apps in the world. In 2021 the number of paid Spotify subscribers reached 180 million around the world for the first time.

These represent half of the monthly active users of the Swedish app, so the number of total subscribers went from 286 million at the beginning of 2020, to 406 million by the end of 2021, according to company data.

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