The culmination of Apple’s recent surge in Mac hardware innovations, the iMac is now poised for review — and prospective buyers can explore its features — while its appearance remains largely unchanged from previous models.
One understated yet significant enhancement that redefines the iMac lineup, alongside the powerful new M4 chip, is the remarkable increase in base memory; entry-level models now boast an impressive 16GB, a substantial upgrade from the previously paltry 8GB. Despite the static design, some may question the rationale for purchasing or upgrading to the iMac M4. However, the additional memory greatly expands the capabilities of the entry-level iMac, allowing users to undertake demanding tasks like 4K video editing and engage in AAA gaming — within certain limits. It is worth noting, however, that the cost of upgrades remains high, with the baseline model starting at $1,299.
— Mat Smith
The biggest tech stories you missed
Apple has launched AI-infused Final Cut Pro 11, introducing robust new features for video editing.
Google has now unveiled a standalone Gemini app, available for download on iPhone devices, enriching its suite of applications.
The new Xbox advertising campaign has caused confusion, leaving audiences puzzled about the true identity of an Xbox.
It plans to remake it into a ‘very stupid website’ of a less harmful variety.
The Onion, widely recognized as America’s most significant and influential source of satire, confirmed on Thursday that its parent company has acquired Infowars, notorious for spreading misinformation regarding the Sandy Hook tragedy and offering pseudoscientific supplements. The Onion took to Bluesky to reveal its intention to transform the revamped Infowars into “a very funny, very stupid website.”
The publication stated it received the support of the families affected by the Sandy Hook Elementary School shooting, granting them permission to acquire Infowars during a bankruptcy auction. Reports indicate that Everytown for Gun Safety, a nonprofit organization established in the aftermath of the tragedy, will provide advertisements on the newly launched platform.
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Apple, Amazon, Nintendo and more.
As November unfolds, the anticipation for Black Friday intensifies, signaling an opportune moment for consumers to prepare for substantial deals. For those looking to snag the most exceptional offers, patience is key, as the best sales will emerge in the week leading up to Thanksgiving. That said, the current discounts on various products are already among the most competitive this year. Instead of recommending items you may already own or may not need, we invite you to explore our comprehensive list of available deals — thus far.
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Whether you’ve picked up a PS5 Pro or not.
In preparation for the upcoming gift-buying season, we are updating our selection of the best games across all gaming platforms. This edition focuses specifically on the PS5. With an extensive library at your fingertips, it’s easy to become overwhelmed while navigating through countless titles. From award-winning adventures to thrilling action RPG experiences, players are invited to delve into a vast realm of remarkable gaming options. The console has increasingly expanded its catalog to include PS4 remakes and remasters, ensuring that players can enjoy the ultimate gaming experience with beloved titles like Last of Us.
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What are the key performance improvements of the new M4 iMac compared to its predecessors?
**Interview with Tech Analyst Mat Smith on the New M4 iMac Launch**
**Interviewer:** Welcome, Mat! With the release of the new M4 iMac, it seems like a significant moment for Apple. Can you give us your thoughts on the device, especially in the context of its familiarity?
**Mat Smith:** Absolutely, thanks for having me! The M4 iMac represents the culmination of Apple’s recent innovations in Mac hardware, but at first glance, you’re right—it looks nearly identical to the M1 and M3 versions. However, under the hood, there are some important enhancements that potential buyers should consider.
**Interviewer:** You mentioned the enhancements. What stands out the most for you?
**Mat Smith:** One of the most significant upgrades is the base memory, which has jumped from 8GB to 16GB for entry-level models. This change allows users to carry out much more demanding tasks, such as 4K video editing and even some AAA gaming, which was previously hindered by the limited memory.
**Interviewer:** That’s a notable improvement! Yet, given the high starting price of $1,299, do you think this will deter potential buyers, especially those who are accustomed to the 27-inch iMac?
**Mat Smith:** It certainly raises the question. While the upgrade in memory enhances usability, the unchanged design and price point might give some customers pause. Those who were hoping for a larger screen option, like the 27-inch model, might feel particularly disappointed.
**Interviewer:** Speaking of the design, how important do you think aesthetics are to consumers when purchasing a new iMac?
**Mat Smith:** Aesthetics play a significant role—especially for consumers who view their tech as a centerpiece in their workspace. That said, many users prioritize performance and functionality over looks. The M4’s added capabilities could persuade consumers to overlook the static design.
**Interviewer:** And how do you think the introduction of AI features, like those seen in Final Cut Pro 11, plays into the appeal of the new iMac?
**Mat Smith:** That’s a great point! With the integration of AI, particularly in creative applications, the new iMac becomes an even more attractive option for professionals and hobbyists alike. The enhanced software capabilities can significantly improve workflow and creativity, making it a compelling proposition regardless of the hardware’s look.
**Interviewer:** Thanks, Mat, for your insights on the M4 iMac! It sounds like while the device may not visually break new ground, its performance improvements could resonate well with many users.
**Mat Smith:** Thank you! It will be interesting to see how the market responds as more people get their hands on it.
