2024-09-12 11:34:32
The store of some 6,200 m² on several floors will replace the smaller one in La Madeleine, in the centre of the capital, after the purchase of the entire store announced in April 2023. from Italy Twoan extension and neighboring offices by Ingka Centres real estate companyBefore the official opening at 10 a.m., a dense crowd waited in the corridors of the shopping center, whose facade was redesigned in the Swedish colors of the flat-pack furniture specialist, in yellow and blue.
“I will come many times!”said Enrique Nieto, who had been waiting since 8:30 a.m. to be among the first customers. “I really like that Ikea is creating stores in the city center “, accessible” easily walkable ” or by metro,” he added. Big fan d’Ikea “, Nathalie Siciliano even took a day off to attend the event.
Furniture to take away
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While Ikea had previously rented premises in the La Madeleine district, “ We are quite financially prudent and like to own the premises we occupy. “, he explained, not hiding a certain future appetite. “We are looking to continue opening new sites” in Paris, Brodin said. “I have nothing to announce, but we remain curious to find locations.”
The majority of the team from the La Madeleine store has moved to the one in the south of Paris, where “the team is slightly larger,” Mr. Laurell explained.
Price drop
In addition to the Parisian center, Ikea had notably announced, as part of its investment plan, a new logistics center in Toulouse (south of France), opened this year, and confirmed a similar location in 2026 in Limay (Paris region). The brand has since also opened small design studios.
Jesper Brodin also hopes to launch more widely, particularly in France, an online platform for selling furniture between individuals, which is currently being tested until December in Oslo and Madrid.
Globally, Ingka Group has seen its annual profit increase fivefold in 2023, to €1.5 billion, driven by a growth of around 5% in turnover, to more than €44 billion. And Mr. Brodin looks to the future with “optimism.” Ikea is counting on sustainable price reductions to attract customers, with nearly 2,000 products marked down “ permanently ” by 15%, according to Mr. Brodin, which has boosted sales volumes. He also “hopes” that with the beginning of a decline in interest rates – the high level of which is currently weighing down the real estate market – “ economic constraints will ease and people will move more ». « And we will be there to serve them ».
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IKEA global
IKEA Paris: A New Era of Shopping Experience
On September 12, 2024, IKEA Paris marked a new milestone with the grand opening of its newest store in the heart of the French capital. This 6,200-square-meter store, spread across several floors, replaces the smaller one in La Madeleine, and is a testament to the company’s commitment to providing an exceptional shopping experience to its customers.
A Strategic Move
The new store is the result of IKEA’s strategic move to bring its brand closer to people, by creating stores in city centers. This approach aims to make IKEA more accessible and convenient for customers, who can now easily reach the store by metro or on foot. The store’s facade has been redesigned in IKEA’s signature yellow and blue colors, making it a prominent landmark in the city.
A New Concept
The IKEA Paris store is part of a new concept that focuses on creating a more intimate and personalized shopping experience. The store’s smaller size, compared to traditional IKEA stores, allows for a more curated product range and a more human-scale shopping experience. This new concept is designed to appeal to a wider range of customers, including those who live in urban areas and prioritize convenience and accessibility.
Customer Experience
Customers have been eagerly awaiting the opening of the new store, and their feedback has been overwhelmingly positive. Enrique Nieto, one of the first customers, exclaimed, “I will come many times!” He praised IKEA’s decision to create stores in city centers, stating, “I really like that IKEA is creating stores in the city center, accessible by foot or by metro.” Nathalie Siciliano, another enthusiastic customer, took a day off to attend the event, highlighting her loyalty to the brand.
Other IKEA Locations in Paris
In addition to the new store in La Madeleine, IKEA also has a store in Roissy, located in the north of Paris. This store, which covers an area of over 30,000 square meters, offers a wider range of products and services, including a restaurant and a playground for children [[1]]. IKEA Paris La Madeleine also has a smaller store, which focuses on providing a more intimate and personalized shopping experience [[2]]. The restaurant at this store, Swedish On The Go, offers a range of Swedish-inspired dishes and has received positive reviews on TripAdvisor [[3]].
the new IKEA Paris store in La Madeleine marks a significant milestone in the company’s history, offering a fresh and innovative shopping experience that is both accessible and convenient. With its strategic location and new concept, IKEA is poised to continue its growth and success in the French capital.
IKEA Paris online
IKEA Paris: A New Era Begins with the Opening of IKEA Paris Italie Deux
September 12, 2024, marked a significant milestone for IKEA Paris as the furniture giant officially opened its new store, IKEA Paris Italie Deux. This 6,200-square-meter store on several floors replaces the smaller La Madeleine store, which will soon close its doors [[2]]. The new location, situated in the heart of Paris, offers customers a more extensive and convenient shopping experience.
A Larger and More Accessible Store
The new store boasts a larger floor area, making it easier for customers to navigate and explore the wide range of IKEA products. Its central location in Paris, with easy access to public transportation, makes it an attractive option for city dwellers
