To develop initiatives and activities to increase the supply, demand and quality of medical services, attract investors and increase the competitiveness of the Dominican Republic in the markets, the ‘2nd Study and Diagnosis of Health and Wellness Tourism’ will be carried out.
Dr. Alejandro Cambiaso, president of the Dominican Association of Health Tourism (ADTS), said that this study, an initiative of ADTS and AF Comunicación Estratégica, will be carried out by the consulting firm Russa García y Asociados.
The renowned expert pointed out that health and wellness tourism in the country has been strengthening and specializing, promoting international accreditations and state-of-the-art technologies, which will make it possible to provide a differentiating quality offer, capable of positioning itself in the global market.
Likewise, he highlighted that the first study carried out in 2018 represented an important advance for the sector, from the marketing and economic point of view, since it generated investments and actions that strengthened this thriving market niche.
He added that the COVID-19 pandemic showed the vulnerability of the tourism sector to the impact of collective health situations, which shows the urgent need for the health and tourism sectors to work together.
Amelia Reyes Mora, president of AF Comunicación Estratégica, said that, considering the post-pandemic effects, the main objective of this analysis is to update the findings of the first publication, which revealed the challenges, progress, and great potential for the sustainable development of health and wellness tourism in the Dominican Republic.
Reyes Mora, who is also vice president of the ADTS, stressed that this 2nd edition will identify the most demanded medical specialties, the most important international patient issuing poles for the Dominican Republic, and will validate the different profiles of current health tourists, in their different modalities: health tourism, wellness tourism and tourist medicine.
The study will include in its process, meetings, interviews and consultations with the key actors of the value chain of the local and international Health Tourism sector, medical and dental centers that offer services to international patients, specialized medical societies, accreditors, international insurance and travelers and other related institutions.
This research will also allow us to know the number of international patients that the country receives, the income from health tourism and tourist medicine and key factors to define new strategies and synergies that promote the development of the sector.
The results will be presented during the 6th. Congress International Health and Wellness Tourism”, on November 2 of this year, at the JW Marriott Hotel, in Santo Domingo.
Express. Drafting. AF
