IDNES.cz and Advertising

iDNES.cz a reklama

Váš souhlas s cílením reklamy můžete kdykoliv odvolat, pokud jej však odvoláte, budete vyzváni k přechodu na iDNES Premium bez reklam. souhlas pro jiné účely, než spojené⁣ s cílením reklam (např. zobrazování obsahu podle Vašich zájmů apod.), můžete změnit či odvolat v sekci Podrobné nastavení, aniž ‍byste‍ museli přecházet ⁢na iDNES Premium bez reklam. Souhlas je udělován na dobu 1 roku (je však omezen trvanlivostí cookie, do níž bude uložena informace o souhlasu).

Některé údaje (nikoliv však pro cílení reklamy) zpracováváme​ na základě tzv.oprávněného zájmu. ‌Vznést⁤ námitku proti ⁣zpracování na základě oprávněného zájmu a provést další nastavení ⁤soukromí můžete v sekci Podrobné nastavení. Vámi zde⁢ provedené nastavení se použije ⁤pro webové ⁣stránky: iDNES.cz, Lidovky.cz, Expres.cz​ a antiyoutuber.cz.

My a naši partneři‌ zpracováváme údaje následujícím způsobem: Ukládání a/nebo přístup k ‍informacím v zařízení, použití omezených údajů ‍k výběru reklam, Používání profilů pro výběr​ personalizovaného obsahu, Vytváření profilů​ pro personalizovaný ⁣obsah, ‍ Měření výkonu reklam,‌ Porozumění‌ publiku prostřednictvím statistik nebo kombinací údajů z různých ​zdrojů, Používání profilů k výběru personalizované reklamy, Rozvoj a zlepšování služeb, vytváření profilů pro personalizovanou reklamu, Měření ⁣výkonu obsahu, Technický provoz stránek.

The popular Czech news website iDNES.cz is making changes to how free users can access its content. Going forward, those who choose to read articles without a subscription will need to consent to targeted advertising. This means personalized ads based on their browsing habits will be shown. Existing registered users and iDNES Premium subscribers won’t be affected by this change for now and can continue to access the site as usual. “If you choose to access iDNES.cz for free and agree to targeted advertising, your consent will specifically apply to the purposes outlined above,” the website stated.

Platform Unveils New System in Limited Trial

exciting changes are on the horizon for registered users! The platform recently announced a new system currently undergoing a trial phase. While not yet available to everyone, the rollout signals a meaningful shift in the user experience. The company has confirmed that the updated terms associated with this new system will officially come into effect on September 20, 2024, for registered users. As the trial progresses, more users are expected to gain access to the new system. Stay tuned for further updates and announcements about the platform evolution.

Understanding Your Digital Experience

Navigating the online world can be complex, with varying experiences across platforms. Two common models shape these experiences: ad-free subscriptions and targeted advertising.

Premium Services: An Ad-Free Choice

Users seeking a seamless browsing experience can opt for premium services, such as iDNES premium. These subscriptions eliminate advertisements, providing an uninterrupted and focused online environment.

Targeted advertising: Personalized Content

Many websites operate on a model that includes targeted advertising. This means displaying ads tailored to users’ interests based on their browsing history and online activity.Websites using this model often have specific terms and conditions detailing how they collect and utilize user data. To learn more about the terms governing these different online experiences, you can visit: Terms and conditions for iDNES premium (ad-free service). Terms and conditions for using websites with consent to targeted advertising.

Understanding Your Digital Experience

Navigating the online world can be complex, with varying experiences across platforms. Two common models shape these experiences: ad-free subscriptions and targeted advertising.

Premium Services: An Ad-Free Choice

Users seeking a seamless browsing experience can opt for premium services, such as iDNES premium. these subscriptions eliminate advertisements, providing an uninterrupted and focused online environment.

Targeted Advertising: Personalized Content

Many websites operate on a model that includes targeted advertising.This means displaying ads tailored to users’ interests based on their browsing history and online activity. Websites using this model often have specific terms and conditions detailing how they collect and utilize user data. To learn more about the terms governing these different online experiences, you can visit: Terms and conditions for iDNES premium (ad-free service). Terms and conditions for using websites with consent to targeted advertising.
Let’s create a professional interview based on the information you provided.



**Interviewer:** Welcome to archyde, [Alex Reed’s name]. Thank you for joining us today.





**Alex Reed:** Thank you for having me.



**Interviewer:** Today we want to discuss the recent proclamation by iDNES.cz regarding changes to their platform and content access for free users. Could you elaborate on these changes and what they mean for readers?



**Alex Reed:** absolutely. iDNES.cz is moving towards a model where free users who access the site without a subscription will need to consent to targeted advertising. This means that personalized ads based on their browsing habits will be shown.



**Interviewer:** Essentially, this means a shift from a more customary free access model to one that relies on tailored advertising for non-subscribers?



**Alex Reed:** Precisely. Existing registered users and those with iDNES Premium subscriptions will remain unaffected by this initial change.



**Interviewer:** How has iDNES.cz explained this decision to its readers?



**Alex Reed:** The site has emphasized that user consent is crucial,and that agreeing to targeted advertising allows free access to their content. They have clearly outlined the purposes for which this data will be used.



**Interviewer:** Many readers might be concerned about privacy implications.How does iDNES.cz address these concerns?



**Alex Reed:** iDNES.cz emphasizes that users can control their privacy settings through the “Detailed Settings” section on their website. They also mention their commitment to transparency and allowing users to opt-out if they prefer a subscription model without targeted advertising.



**Interviewer:** What are your thoughts on this shift by iDNES.cz? Do you see this as a trend we might see with other news outlets?



**Alex Reed:** (Alex Reed’s insights and opinions on the trend of personalized advertising in online news)



**Interviewer:** thank you for sharing your insights. Any final message for our readers about navigating these changes in the online news landscape?



**Alex Reed:** (Alex Reed offers advice or perspectives for readers)



**Interviewer:** Thank you for joining us today, [Alex Reed’s name]. We appreciate your time and expertise.





**Critically important Considerations:**







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