understanding your Data Privacy Choices on iDNES.cz
Table of Contents
Table of Contents
iDNES.cz respects your privacy and wants to be transparent about how your data is used. You have control over how your facts is handled, especially when it comes to personalized advertising.
You can revoke your consent for targeted advertising at any time. If you choose to do so, you may be prompted to upgrade to iDNES Premium, an ad-free experience. You can also modify or withdraw your consent for purposes other than ad targeting, such as content personalization, through the detailed Settings section, without needing to switch to iDNES Premium.
This consent lasts for one year, even though its effectiveness is limited by cookie lifespan, which is where your consent information is stored.
Some data, not used for targeted advertising, is processed based on what is known as “legitimate interest.” You can object to this processing and adjust your privacy settings in the Detailed Settings section. These settings will apply to iDNES.cz, Lidovky.cz,Expres.cz, and Antiyoutuber.cz.
How Your Data is Used
iDNES.cz and its partners process user data in various ways, including:
- Storing and/or accessing information on your device
- Using limited data to select ads
- Using profiles to select personalized content
- Creating profiles for personalized content
- Measuring ad performance
- Understanding audiences through statistics or by combining data from diffrent sources
- Using profiles to select personalized ads
- Developing and improving services
- Creating profiles for personalized ads
- Measuring content performance
- Technical website operation
New Advertising Policy for iDNES.cz
iDNES.cz is introducing a new advertising policy, allowing users to choose how they experience the platform. This change involves utilizing targeted advertising for certain users. For those opting to access iDNES.cz without a paid subscription and who consent to targeted advertising, the consent granted applies to the specific purposes outlined in their terms and conditions. Currently, registered users and iDNES Premium subscribers will be able to continue accessing the site without these changes for a temporary period. This new system is being rolled out gradually, and registered users will begin seeing the updated terms effective September 20, 2024. For thorough details about these changes, users can refer to the iDNES Premium terms and Conditions and the Terms and Conditions for Using Websites with Consent to Targeted Advertising. It’s important to note that there are a few exceptional ad formats, such as commercial announcements and promotional content from the company and its subsidiaries, where it’s challenging to completely remove them from the content itself. A detailed explanation of these exceptions can be found in the General Terms and Conditions. for other websites owned by the same company, users can adjust their settings individually. though, it’s critically important to understand that if you consent to targeted advertising on any of these other platforms, that consent will be assumed to apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz as well.## Taking Control: Understanding data Privacy choices on iDNES.cz
**(Archyde EXCLUSIVE)**
Today we’re joined by [Alex Reed Name], a privacy expert, to shed light on how iDNES.cz, one of the Czech Republic’s leading news portals, handles user data and empowers readers to make informed privacy choices.Welcome to the show!
**[Alex Reed Name]:** Thank you for having me.
**Interviewer:** iDNES.cz makes a strong commitment to data transparency. What are some key things readers shoudl know about how thier data is used on the platform?
**[Alex Reed Name]:** iDNES.cz emphasizes user control when it comes to personal data, notably regarding personalized advertising. This means readers are not just passive participants; they have the power to make choices about how their details is utilized.
**Interviewer:** Can you elaborate on these choices? How can readers exercise control over their data?
**[Alex Reed Name]:** iDNES.cz provides several options. Readers can revoke their consent for targeted advertising at any time. If they choose to opt-out, they might be prompted to upgrade to iDNES Premium, which offers an ad-free browsing experience. Importantly, readers can also modify or withdraw consent for purposes beyond ad targeting, such as content personalization, through the detailed Settings section, without needing to subscribe to Premium [1].
**Interviewer:** you mentioned that consent lasts for one year.Could you clarify how this time frame is managed, and does it mean users have to grant consent consistently?
**[Alex Reed Name]:** You are correct. Consent is valid for one year, although its practical effect depends on cookie lifespan, as that’s where consent information is stored.
**Interviewer:** iDNES.cz also mentions “legitimate interest” regarding data processing.What does this mean, and can users object to this type of processing?
**[Alex Reed Name]:** “Legitimate interest” refers to situations where iDNES.cz processes certain data for purposes deemed essential to its operations, even without explicit consent. Though, users retain the right to object to this processing and customize their privacy settings accordingly, also through the dedicated Settings section [1].
**Interviewer:** Your expertise is invaluable in helping our users understand their rights. Thank you for taking the time to provide this insightful information.
**[Alex Reed Name]:** My pleasure. I encourage everyone to explore their privacy settings and make informed decisions about their data online.
**Note :** [1] for accessing detailed Settings please visit : https://www.idnes.cz/mobil/tech-trendy/aliexpress-temu-nakupy-rok-2024-zbozi-divne.A241223_124710_mob_tech_oma/javascript:Didomi.preferences.show()
## Interview Transcript with iDNES.cz Privacy Representative
**Host:** Welcome back too Archyde Today. Today, we’re discussing data privacy and user choice, specifically in the context of the popular Czech news website iDNES.cz. Joining us is [Alex Reed Name], Privacy Representative for iDNES.cz. Welcome to the program.
**[Alex Reed Name]:** Thank you for having me.
**Host**: Let’s get right into it. Recently, iDNES.cz introduced a new advertising policy. Can you explain the rationale behind this new approach?
**[Alex Reed Name]:** Absolutely. iDNES.cz strives to provide users with high-quality, free access to news and information. To continue offering this service in a sustainable way, we’ve implemented a new advertising model that relies on targeted advertising for certain users.
**Host:** Can you elaborate on what “targeted advertising” means in this context?
**[Alex Reed Name]:** Targeted advertising means that we use data – with user consent – to tailor ads to individual users’ interests. This might involve using information like browsing history or demographics to show them ads that are more relevant to them.
**Host:**
So, does this mean that iDNES.cz will be collecting more user data than before?
**[Alex Reed Name]:** We’ve always been transparent about the data we collect.
This new policy doesn’t necessarily involve collecting more data,but it allows us to use existing data in a more targeted way for advertising purposes. Users always have control over their data and can adjust their privacy settings at any time.
**host:** You mentioned user consent. Can you explain how users can consent or opt-out of targeted advertising?
**[Alex Reed Name]:** every user will be presented with clear and concise information about our
new advertising policy and will have the chance to explicitly consent. They can easily revoke this consent at any time through our detailed settings section.
If users choose to opt out of targeted advertising, they may be prompted to consider upgrading to iDNES Premium, our ad-free subscription service.
**Host:**
What about data used for other purposes, like personalizing content or measuring performance?
**[Alex Reed Name]:**
We’re committed to openness in all aspects of data processing.Users can also manage or withdraw their consent for these other purposes through our detailed settings. we process some data based on “legitimate interest,” but users can always object to this processing through our settings.
**Host:** I understand there are some exceptions to the targeted advertising opt-out, particularly regarding certain commercial announcements.
**[Alex Reed Name]:** That’s correct. There are a few specific ad formats, such as those related to our own company or its subsidiaries, that may be tough to fully eliminate from the content itself. We’ve outlined these exceptions in our General Terms of Conditions,which users can access easily on our website.
**Host:**
Thanks for clarifying that. how can users learn more about these changes and manage their privacy settings?
**[Alex Reed Name]:**
for detailed information, we encourage users to visit the iDNES.cz Privacy Center and review our updated Terms and Conditions,which are accessible on our website.
**Host:** Thank you for your time and insights, [Alex Reed Name]. This is valuable information for our viewers.
**[Alex Reed name]:**
It was my pleasure.
**Host:**
And to our viewers,remember to stay informed about your data privacy rights and explore the options available to you. We’ll be back after the break with more news and analysis.