2023-08-30 20:14:03
São Paulo, August 30, 2023 – IBM (NYSE: IBM) introduced new videocasts available on Master Soundsan initiative that seeks to promote the digital transformation of companies in Latin America to overcome the most important challenges in business – how to improve efficiency, productivity and competitiveness, through new insights, use cases, practical advice, lessons learned and success.
Considering the acceleration of post-pandemic digital transformation, according to a Harvard study, organizations in Latin America require a greater understanding of emerging technologies by monitoring the experts who drive the adoption of these new technologies. From a lack of digital knowledge and talent, to a shortage of tools and budget, there are many factors that prevent a rapid understanding of digital acceleration. In this scenario, “Master Sounds” acts as a vehicle to bring information and opportunities to the Latin American market.
The initiative, which constantly shares content through its microsite, has launched new videocasts available in Spanish and now also in Portuguese, which address fundamental topics such as Artificial Intelligence, Process Automation, Virtual Assistants, Business Analytics and Security, with recommended content for professionals from sectors such as Administration, Finance, Technology, Operations, Development, Customer Experience, Marketing and Compliance.
The first and second seasons of “Master Sounds” was led by Jaime Sotomayor, who has a distinguished career as Country Manager at Wayra Peru (Telefónica) and currently serves as Executive Director at SHIFT. Right now, Jaime interviewed technology experts from several Latin American countries in Spanish. The third season will feature Jorge Dalfovo, Specialist in Marketing, Innovation and Technology as host of some of the episodes in Portuguese. In this new season, the public will be able to learn regarding Digital Transformation, Artificial Intelligence, Security and much more with the voice of experts such as Ricardo Murer, Romeo Busarello, Dr. Juan Pablo Boeira, among others.
“Committed to adding value to the channel’s business, Master Sounds is an opportunity to give visibility to the most innovative technological solutions from our partners and that, together with IBM, they can achieve their goals and those of their clients. By sponsoring this initiative, we seek to raise the decibels of business in Latin America and, thus, reaffirm our commitment to the growth of companies – Joana Moura, IBM Ecosystem Director for Latin America.
The platform jointly sponsored by the MarketLogic agency is designed for companies in Peru, Ecuador, Chile, Argentina, Uruguay, Paraguay, Colombia, Mexico, Central America and Brazil, and is available on registration link. It is possible to access content adapted for Spanish and Portuguese, and, in addition, to learn regarding the solutions developed with IBM technology that are changing business in Latin America.
“The SOC demonstrates our commitment to continue investing in Brazil and allows us to bring our global Security Services capabilities locally to support our clients in Brazil and Latin America,” said Rinaldo Ribeiro, Service Leader for IBM Security in Brazil. “There is an urgent need to proactively detect and respond to cybersecurity incidents to address the evolving threat landscape. With a 24% increase in the cost of detection and escalation in Brazil due to the complexity of breach investigations, our AI-powered and highly automated security service offerings provide a critical advantage for our customers.”
About to IBM
IBM is the leading global provider of hybrid cloud and AI and consulting expertise. We help clients in more than 175 countries capitalize on their data insights, streamline business processes, reduce costs and gain a competitive advantage in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM and the Red Hat OpenShift hybrid cloud platform to influence their digital transformation quickly, efficiently and securely. IBM’s cutting-edge innovations in AI, quantum computing, industry-specific cloud solutions, and consulting provide our clients with open and flexible options. All backed by IBM’s historic commitment to trust, transparency, accountability, inclusiveness and service.
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