2023-07-25 07:07:04
Berlin (ots) – parfumdreams takes over in cooperation with the Berlin digital agency Buzzmatic 390,000 posts from the 1,000 most popular German Instagram influencers under the magnifying glass.
The study shows which influencers publish “sponsored posts” most frequently and who is particularly successful. It shows that around 70% of the top 1,000 influencers in Germany have published at least one sponsored post in the last three years.
These influencers have the highest percentage of sponsored posts:
- Alessandro Silverfox (69,9 %)
- Guido Maria Kretschmer (68.7%)
- Max Muench (61,7 %)
- Kosta Williams (59.4%)
- Artur Kramer (58.4%)
- Tatjana Witte (57.0%)
- Mimi Darko (56.9%)
- Sabrina Mirella Börke (52.7%)
- Azalea De Rosa (52.6 %)
- Farina Opoku (52,0 %)
Real celebrities are also among the top 100 most accounts, including Sylvie Meis (42%), Palina Rojinski (36%), Pamela Reif (34%), Lena Gercke (26%) and Caroline Daur (23%).
These influencers are most successful with sponsored posts:
When it comes to cooperation, the brands pay particular attention to the likes on the sponsored posts. With these influencers, the followers reacted most frequently with a like to the respective brand cooperation:
- CaliKessy (11,5 %)
- Naomi Jon (11,5 %)
- Tisi Schubech (11.3%)
- Anni The Duck (11,8 %)
- Simon / GamerBrother (10,6 %)
- Gifting (9.7%)
- Good (9.6%)
- Adorable Caro (9,2 %)
- Twenty4tim (9,2 %)
- Daddy Shyx (8,7 %)
The sponsored posts by Lisa-Marie Schiffner (6.6%), Nic Kaufmann (5.9%) and Alica Schmidt (4.7%) also performed well. The above-mentioned Sylvie Meis, Palina Rojinski, and Caroline Daur show that a high proportion of does not necessarily lead to more interaction. On average, not even every 100th follower likes an post.
The I3 study offers exclusive insight into the world of influencer marketing and highlights the brands, industries and influencers that are shaping this world. With fascinating stories, insightful data and surprising facts, this study is proving to be a valuable source of information for brands, marketing agencies and consumers.
For further questions or individually prepared data, in addition to the public data that is tailored to your needs, you can contact us by email: pr@parfumdreams.de
The full study can be found here:
About the company:
Parfumdreams is a leading retailer of high-quality beauty products in Germany and operates online shops in 15 other European countries. The company offers an extensive selection of care products, fragrances and make-up from exclusive brands. With a commitment to quality and service, parfumdreams is setting new standards for online shopping in the beauty industry.
Questions & contact:
Daniel Lang
Email: pr@parfumdreams.de
Phone: +49 30 440 45433
1690268825
#Index #Germanys # #influencers #StudiePHOTO
