10:39 PM
Monday 18 July 2022
I wrote – Heba Khamis:
Yesterday, McDonald’s Egypt issued a statement increasing the current prices of the menu, and these amendments included an increase of up to 40% of the prices of meals and sandwiches and even the prices of drinks such as coffee, juice and soda water, and following that a high wave of denunciation among the people who love the restaurant and its patrons who find its prices suitable for their average incomes. Choices for individuals, families and children.
Since her childhood, the engineer “Sarah Salah” loved fast food rather than home food, and she used to choose a favorite sandwich for her in the menu of the restaurant, with time and with the spread of these restaurants, I tried many of them. The quality is higher and the price is cheaper.
Despite that, when the young woman visits Egypt, she chooses the closest restaurant to her, which is McDonald’s, but every time the price hike surprises her, “the problem is that in the last year, fast-food restaurants have increased in Egypt, but everyone keeps going back to Mac.”
Through social media, some expressed their distress due to the increase in the prices of the meals of the famous restaurant, while some decided to give up going to it, others said that the high prices may not affect their choice of McDonald’s, while others took the matter sarcastically.
“May Mustafa” used to go out with her family to choose the restaurant to suit it with the presence of the children, so she orders it for her two children with meals for her and her husband, and following the family eats their food, they ask for ice cream. Quickly, because there are children who need to eat and don’t eat.”
When Mai learned regarding the recent price increase, she calculated what she would pay more for eating with her family, so that it would exceed a whole hundred pounds, which is a large amount for being a fast food restaurant. The children who were 35 for the meal, and this is a really small amount, and the children love it because of the game, but now this will be really expensive for me to pay.”
The mother raised the boycott slogan as a solution to face the increase that she will pay. From her point of view, it is illogical for the restaurant to continue to provide the same quality for the extra price, especially in the presence of competitors with the same average price. Customers will turn to them because of their higher quality. “I eat Mac from the Fakka menu days And the sandwich, which costs 5 pounds, and each time the prices increase and the taste is the same, even the burger itself is very small, it does not make sense to pay all this money.”
