2023-04-26 10:02:06
|
[이데일리TV 문다애 기자]
In the past, I went abroad a lot to learn beauty skills. Now, the status of K-beauty has risen enough to come back to Korea. Accordingly, Juno Hair, the largest hair franchise in Korea, is entering the global market. Beyond the hair category, we are reborn as a total beauty brand, including education and products. This is Reporter Moon Da-ae.
[기자]
Juno Academy is located in Cheongdam-dong, Seoul. Hair artists from Taiwan, Hong Kong and Singapore are coached by instructors.
The students are veterans with more than 10 years of experience, but they came directly to learn Korean beauty techniques.
Due to the popularity of K-beauty, Juno Group, which operates Juno Hair, the No. 1 hair franchise in Korea, is entering the overseas market in earnest.
The Juno Group is developing ‘Juno Hair’, which has regarding 170 stores nationwide, ‘Juno Academy’, a beauty education facility, ‘Avenue Juno’, a wedding care service, and ‘Humble & Rumble’, a hair care brand.
In this way, Juno Group, which has been reborn as a total beauty brand beyond the hair category, from beauty services to education and retail, is entering the Americas and Southeast Asia at the same time.
The goal is to become a ‘global total beauty brand’ using online and offline platforms.
Over the next five years, we will open 300 Juno hair stores, 100 wedding total beauty salons ‘Avenue Juno’, and 10 ‘Juno Academy’s that educate K-beauty.
We are also expanding our product distribution business. We are expanding our beauty products, which are currently sold only at Juno Hair stores, to a global distribution network, and diversifying our product line from hair to skin care and color tones.
We also build a total beauty platform. It is its own platform that provides various contents such as K-beauty and beauty education, and aims to subscribe to 1 billion people around the world.
The reason why Juno Group has turned its attention overseas is because of the heightened status of K-beauty. Unlike in the past, when people went abroad to learn beauty techniques, such as the UK, there are currently 15,000 foreigners studying at Juno Academy. The fact that I learned hairdressing in Korea became a kind of guarantee.
The Juno Group said, “The core keyword of Korean beauty is natural beauty such as ‘healthy and shiny’” and “With the popularity of K-dramas and K-pop, Korean style and its unique technology that completes it are attracting attention in the global market.” he explained.
[강윤선/준오헤어 대표]
“Chanel is not necessarily a fashion brand. Just as Chanel brings to mind ‘luxury’ and ‘France’ countries, I hope South Korea’s Juno can become a brand known to the world like Chanel. The purpose is to promote the brand value, and I want to contribute to promoting the value of Korea by informing the value of the Juno Hair brand.”
This is Moon Da-ae from E-Daily TV.
[영상취재 이상정/영상편집 김태완]
1682512080
#Chanel #beauty #worldJunoh #Hair #fullfledged #entry #Asia
